Business Development Officer

Role Purpose

• Develop and execute strategies to increase company sales and profits.
• Identify profitable business opportunities and secure sound business deals.
• Lead business development associates while adhering to Analabs Policies.
• Ensure a comprehensive client focus within the organization.
• Maintain work relationships between Analabs and customers, suppliers, and other outsourced laboratory service providers.
• Understand and implement the organization's strategic plans and management policies.
• Offer leadership, mentorship, and supervision within the department.

Key Responsibilities

• Identify prospective clients, sell the advantages of services offered, and follow up to close business deals.
• Develop business proposals for new and existing customers.
• Determine cross-selling opportunities among different client segments.
• Develop and deliver pitches for potential customers.
• Ensure sales targets are met and increase market share (new clients) and brand prepositioning.
• Identify new market opportunities via market research and initiate contact.
• Manage the planning and scheduling of business development activities.
• Maintain a knowledge repository of clients, referrals, RFPs/RFQs, prospects, and presentations.
• Manage department productivity and performance, achieving operating expense budget targets and other assigned KPIs.
• Prepare the annual Business Development budget and track expenses against it.
• Provide accurate budgetary sales projections and continuous tracking to ensure achievement.
• Increase overall sales efficiency and profitability through excellent salesmanship.
• Collaborate with marketing and technical teams to improve overall customer experience and satisfaction.
• Build strong relationships with customers, outside business contacts, and company stakeholders.
• Generate customer-specific sales presentations and implement a customer visitation schedule.
• Ensure constant communication with specific customers or segments.
• Identify, measure, and mitigate business-related risks.
• Participate in industry forums, client discussions, and conferences as a representative of the organization.
• Stay up to date on company best practices, policies, services, pricing, and promotions.
• Foster team spirit through a suitable coaching and working environment.

Requirements

• Bachelor's degree in Business Management or Administration, Finance, Accounting, Marketing, or a related Laboratory Science field from a recognized university.
• More than 3 years of proven experience working as a Business Development Officer, Sales, Marketing, or a similar role.
• Excellent reporting and presentation skills.
• Excellent written and verbal communication skills.
• Excellent people skills.
• Ability to travel to meet clients, attend conferences, and research new markets as needed.

How to Apply

Interested candidates should send their CV and cover letter to: HR@analabs.co.ke. Application deadline: 4th April 2026, 1800EAT.