Role Overview
Strathmore Business School (SBS) is committed to transforming leadership in Africa in the 21st Century, aiming to influence the leadership of public and private sectors across the continent. This role is instrumental in fulfilling SBS's overarching mission of Service to Society through the development of international executive business management and leaders. The primary purpose of this position is to market and sell Executive Education Open Enrolment Programs, specifically focusing on healthcare.
Job Purpose
To market and sell Executive Education Open Enrolment Programs in liaison with the Head of Healthcare Programs while building and cultivating sustainable key relationships with potential public sector and private sector partners, nationally and internationally. The ideal candidate must have considerable experience in business development in Healthcare Programs, developing training solutions, market intelligence, and solution selling.
Main Duties and Responsibilities
Sales
- Targeting new clients for business development and proposing new initiatives for existing clients, to increase sales opportunities and achieve personal and team financial targets.
- Developing and maintaining relationships with new and existing clients, developing industry linkages to sustain SBS as their knowledge partner in transforming Africa leaders.
- Continually devising ways to increase customer experience to deepen client/partner relationships and maintain lasting client and partner relationships.
- Data mining and developing a prospect pipeline for each program allocated.
Marketing
- Analyzing and managing stakeholders to maintain close engagement and relationship with the market.
- Undertaking continuous business intelligence to understand client needs at the organization, industry, and country level to ensure proposal of relevant and timely executive education and consultancy solutions.
- Tracking client satisfaction with frequent client review meetings and effective evaluation of programmes and consultancy engagements.
Operational Excellence
- Supporting faculty members to ensure delivery of the client promise and delivery of expected outcomes to the clients.
- Initiating and driving the program review process in liaison with the Head of Healthcare Programs, Academic directors, and the programme management team.
- Preparing internal management reports and client reports as required, to support data-driven decision making for enhanced client relations and effective process improvement.
Key Account Management
- Develop long-term planning and forecasting of each key account.
- Setting specific goals and objectives for each key account.
- Managing buying cycles and their impact on the sales strategy.
- Developing and maintaining key accounts in turbulent market conditions.
Job Requirements, Qualifications, Attributes, and Skills
The post holder will be required to have and demonstrate evidence of the following qualifications, attributes, and skills:
- Bachelor’s degree in Healthcare Management, Business Administration, Public Health, or a related field (Master’s degree preferred).
- Minimum 5 years relevant working experience in business development with proven experience in sales, managing client relations, key account management.
- Ability to guide senior business leaders in designing training plans which will achieve desirable business results.
- Good research, planning and reporting skills.
- Excellent business communication and etiquette skills with a flair for pitching.
- Ability to analyze data from various sources including a thorough understanding of how business works and where opportunities lie.
