This role is focused on driving sales and achieving revenue targets for APA Life Assurance's bundled insurance solutions, specifically targeting priority segments such as agriculture, MSMEs, and informal workers. This involves significant partner management and field activation efforts.
Key Primary Responsibilities
Sales and Revenue Generation:
- Drive uptake of APA’s bundled insurance solutions across priority segments (e.g., agriculture, MSMEs, informal workers).
- Deliver monthly and annual Gross Written Premium (GWP) targets aligned to APA’s growth trajectory.
- Track and report on policy volumes, channel performance, and client retention.
Challenge and Partner Management:
- Identify, onboard, and manage relationships with aggregators (e.g., SACCOs, fintechs, agri-platforms, NGOs).
- Coordinate with Training & Channel Enablement to ensure partner readiness and the successful deployment of Smart Mobilizer.
- Negotiate commercial terms and co-financing models with strategic partners to secure mutually beneficial agreements.
Client Engagement and Field Activation:
- Conduct field visits, partner activations, and client sensitization campaigns to promote awareness and engagement.
- Gather client feedback and market intelligence to inform product refinement and channel strategy.
- Champion APA’s client-first approach, ensuring inclusive outreach and solution alignment.
Reporting and Coordination:
- Maintain accurate records of partner engagements, pipeline status, and field activities to ensure timely and effective management.
- Collaborate with operations, innovation, and finance teams to ensure seamless onboarding and policy administration.
- Participate in quarterly reviews, planning sessions, and donor reporting as needed.
Performance Targets
- Deliver segment-specific GWP targets (e.g., Kenya Shillings 150M by 2026).
- Activate and manage 10+ strategic partners across assigned regions.
- Support onboarding of 100+ Smart Mobilizers and partner staff.
- Achieve client retention and satisfaction benchmarks across channels.
Qualifications and Experience
Academic Qualifications
- Bachelor’s degree in insurance, Agribusiness, Sales, or related field; master’s preferred.
Professional Qualifications
- Relevant certifications in insurance, agriculture, or financial inclusion are an added advantage.
Experience
- Minimum 5 years in business development, sales, or channel management in insurance, agriculture, or financial inclusion.
- Proven track record of revenue growth and strategic partnership management.
- Experience with insure techs, social enterprises, or donor-funded programs is a strong advantage.
- Strong communication, negotiation, and stakeholder engagement skills.
- Willingness to travel regionally.
Job Skills and Requirements (Competencies)
- Network Builder & Closer: Exceptional at cultivating relationships and converting them into high-value partnerships. Knows how to open doors—and close deals.
- Commercially Agile: Thrives in dynamic environments, quickly adapting to shifting partner needs, market signals, and product opportunities.
- Opportunity Spotter: Possesses an “eagle’s eye” for untapped markets, emerging aggregators, and catalytic moments others might miss.
- Relentless Results-Driven: Operates with urgency and ownership—considers the job done only when the numbers are closed and the impact is real.
- Tenacious & Resourceful: Doesn’t drop the ball. Follows through with discipline, creativity, and a bias for execution.
- Curious & Insight-Led: Asks the right questions, listens deeply, and uses insights to tailor solutions that resonate with clients and partners.
- Collaborative Team Player: Works seamlessly across functions, geographies, and personalities to deliver shared success.
- Purpose-Driven: Anchored in APA’s mission to protect livelihoods and empower underserved communities.
