The Business Development Executive focuses on driving significant business growth and market share for the institute, particularly within the hospitality and tourism sectors. This role involves developing and executing growth strategies, leading product innovation, establishing strategic partnerships, and collaborating closely with the marketing function.
Key Responsibilities
Business Growth and Development
- Develop and execute business growth strategies to increase student enrollment, revenue, and market share.
- Identify and pursue new income-generating opportunities, including corporate training, short courses, consultancy, and outside catering.
- Conduct market intelligence to identify new segments, opportunities, and competitor activities.
- Develop annual business development plans with clear targets and performance indicators.
Product Development and Innovation
- Lead the design and roll-out of new academic and professional programs aligned to industry trends and market needs.
- Collaborate with faculty and industry experts to enhance and diversify existing training offerings.
- Support development of non-tuition income products (e.g., catering services, digital learning modules, and executive programs).
Strategic Partnerships and Stakeholder Engagement
- Build and nurture partnerships with tourism and hospitality stakeholders, including government agencies, associations, hotels, airlines, and development partners.
- Develop collaboration frameworks with local and international institutions for knowledge exchange, internships, and joint programs.
- Represent the institute at key industry events and forums to promote visibility and attract partnerships.
Marketing Collaboration and Brand Development
- Work closely with the Marketing Manager to design and implement effective student recruitment campaigns.
- Support brand positioning strategies and ensure consistency in communication and institutional representation.
- In the future, lead and manage the marketing function to ensure alignment between business growth and brand strategy.
Financial and Operational Accountability
- Develop business proposals, partnership frameworks, and budgets to support business initiatives.
- Monitor performance metrics, evaluate ROI, and prepare regular reports on growth and partnership outcomes.
- Ensure alignment of all initiatives with the institute’s strategic plan and sustainability objectives.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Tourism Management, or a related field (Master’s degree an added advantage).
- Minimum of 3 years’ progressive experience in business development, marketing, or partnerships, preferably in the education, hospitality, or tourism sectors.
- Ability to identify opportunities, grow markets, and establish strategic relationships.
- Strong understanding of tourism and hospitality trends in Kenya and the broader East African region.
- Excellent communication, negotiation, and presentation skills.
- Entrepreneurial mindset with a focus on innovation and measurable results.
