The Branch Manager for Homabay will be responsible for implementing Absa Bank's strategic initiatives, driving business growth, ensuring operational excellence, and maintaining high customer satisfaction within the branch. This leadership role focuses heavily on managing performance targets, mitigating risks, developing staff, and fostering strong customer relationships in the local market. The role is segmented across business growth, internal controls, customer experience, and capacity building.
Key Accountabilities
Business Growth (Time Split 60%)
- Implement business strategic initiatives and create ownership of the branch performance targets. Agree on branch execution plans/strategies and ensure they are aligned to the Bank’s overall strategy (Growth, Transformation, and Returns).
- Diligently monitor branch business performance and make adjustments to the execution strategies accordingly.
- Manage branch portfolio risks in line with the bank’s portfolio appetite.
- In conjunction with the regional manager and products development, conduct product review and product development through constant feedback from the market.
- Collaborate and coordinate the development and implementation of sales initiatives with other business functions such as CIB, Asset Finance, Bancassurance, and Lead generation team to maximize cross-selling opportunities.
- Conduct market intelligence to identify new market opportunities, customer trends, existing geographical strength, emerging government directives, and changes in policy by regulators.
- Manage borrowing and non-borrowing accounts in the branch to enhance customer loyalty and retention.
- Harness existing staff potential and create new competencies in order to achieve competitive advantage.
- Lead the branch team to achieve its customer retention objectives, Transaction migrations from the counter to alternate channels, balance sheet growth goals, and acquisitions. Support will include achieving branch sales targets as well as participating in and leading sales activations.
- Establish firm relationships with the Top 200 clients and business influencers in the local area.
- Provide regular feedback to staff (individual/corporate) on performance (Sales, NPS, etc.).
- Provide clear direction and guidance to branch staff on business objectives, translating and prioritizing them into business performance measures at the branch level.
- Ensure proper controls, processes & procedures are adhered to at all times as per the laid down Absa bank policies.
- At all times, ensure the branch is opened and closed as per the approved regulatory timelines. Operations staff are ready and equipped to serve customers. This includes opening and closing branch batches on the core banking system.
- The branch must maintain the look and feel as per Absa bank standards.
- Ensure that Absa Bank’s policies are adhered to at all times when handling different products and solutions.
- Ensure adherence to all KYC & AML processes with regards to New to Bank business and acceptable TAT/Accuracy is observed at all times.
Internal Controls, Governance, Processes & Procedures (Time Split 15%)
- Ensure proper controls, processes & procedures are adhered to at all times as per the laid down Absa bank policies through the Branch Operation Lead (BOL).
- At all times, through the BOL, ensure the branch is compliant with all regulatory requirements i.e. opened and closed within the approved regulatory timelines, all approved licenses are in place and up to date, etc.
- Ensure adherence to all KYC & AML processes with regards to New to Bank business and acceptable TAT/Accuracy is observed at all times.
- Ensure all relevant system reports are printed, appropriately reviewed, signed off on a timely basis, and filed as per Absa Records Management policy.
- Ensure you and your team remain alert to the risk of financial crime and assist in the Bank's efforts in combating it by adhering to the key principles in relation to: positively identifying your customers, knowing your customer, reporting suspicions, obtaining correct supporting documents in regard to LCT/OTT/FX Trades, safeguarding records and not disclosing suspicions to customers.
- Responsible for strict cost management in the branch by reviewing all service provider quotations before the work can proceed. In addition, BOL must conduct regular reviews of the following cost elements: Branch expenditure, Equipment maintenance, Overtime approvals, Stationery consumption, telephones, electricity, water, travel, staff costs, and sundry losses.
- Ensure compliance with operational, Security, controls and process risks requirements to avoid losses and prevent fraud arising from operational lapses, and to protect Bank and customer assets.
- Ensure that the branch achieves a minimum satisfactory audit rating through continuous assessment and prompt closure of all audit exceptions sighted.
- Ensure that relevant approvals for all transactions are sorted at all times as guided in the laid down policies.
- Ensure all fees and commissions due to the bank are collected.
- Drive quality sales through actioning of unfunded accounts, uncollected credit cards, and delinquency.
- Ensure Data privacy policies are adhered to at the branch at all times.
Customer Experience (Time split 15%)
- The branch must maintain the look and feel as per Absa bank standards.
- Ensure excellent customer experience is maintained at all times.
- Ensure set TAT (Turnaround Time) is achieved at all times.
- Appraise and promptly act on customer issues/complaints escalating as necessary to ensure timely resolution.
- Ensure set TAT in response to customer queries by phone, email, or by letters is strictly adhered to.
- Ensure customer data is up to date.
- Ensure branch NPS (Net Promoter Score) scores are maintained as per the set standards.
- Co-ordinate branch initiatives aimed at gathering feedback from customers on service standards and advise leadership for improvements.
- Provide leadership around customer experience at the branch.
- Monitor the counter service to ensure customers are served within acceptable waiting time.
Capacity Building & People Management (Time split 10%)
- Build and develop a high performing and motivated staff team in the branch by creating a conducive work environment, teamwork, regular duty rotations, and effective succession opportunities to ensure maximum productivity.
- Help in resource planning, setting performance objectives and measures of success for direct reports, and providing regular feedback on performance.
- Provide leadership by constantly offering training and guidance on the colleague’s expectations. Adequate coaching and mentoring of branch staff.
- Effectively manage, mobilize, and coordinate branch resources (Staff, equipment, safe environment, etc.) to achieve common goals.
- Ensure the assigned e-learning and internal training activities for self and direct reports are undertaken within set timelines.
- Determine and manage Training Needs Analysis and Succession plans for direct reports and ensure they do the same for all their staff.
- Manage performance/disciplinary issues/grievances for branch staff.
- Management of leave/sickness.
Role/Person Specification
Qualification
- A university degree in a relevant discipline, post graduate qualifications will be an added advantage.
Preferred Experience
- At least 5 years of Banking / Financial Services experience out of which at least 3 years in branch management with a good track record of performance.
- Prior experience in the banking industry; including experience in supervisory or managerial positions.
