Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
About the Role
Established 12 years ago, PrideInn Hotels, Resorts & Camp stands as a prominent and rapidly growing hospitality brand that takes great pride in its Kenyan roots. With a strong presence in 5 counties across Kenya including Nairobi, Machakos, Narok, Mombasa, and Kwale, we currently operate 8 hotels and a camp, employing over 1,000 dedicated individuals.
We are seeking a high-performance Ads Manager to take ownership of paid media, lead generation, and revenue growth across PrideInn Hotels, Resorts & Camps. This is not a basic execution role. We require a results-driven specialist with a strong understanding of performance marketing, customer journeys, conversion optimization, and ROI-driven campaigns. Your primary objective will be to drive direct bookings, generate qualified leads, and deliver measurable revenue through strategic digital advertising.
Key Responsibilities
Manage and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube), ensuring efficient budget utilization and maximum ROI.
Drive hotel bookings, conference and event leads, and restaurant promotions through structured conversion funnels.
Continuously monitor and improve performance metrics including conversion rates, cost per acquisition, and ROAS through A/B testing and data-driven optimization.
Design and optimize customer journeys, including landing pages, booking flows, and retargeting strategies.
Track performance using Meta Ads Manager and Google Analytics, and provide clear, actionable weekly reports.
Collaborate with internal teams to align campaigns with business goals, offers, and brand standards.
Requirements
3–5+ years in performance marketing.
BA/BSc/HND degree qualification.
Proven experience managing ROI-driven campaigns.
Expertise in Meta Ads, Google Ads, and Google Analytics.
Strong understanding of funnels, retargeting, and conversion tracking.
Proven ability to generate leads, drive bookings, and scale campaigns.
How to Apply
Interested and qualified candidates should apply via the PrideInn application portal link provided below.
How to Apply
Interested and qualified? Go to PrideInn Application Link to apply. The application mentions applying through the portal at 197.254.24.92.