Trade Marketing Executive

The Trade Marketing Executive will be responsible for planning and executing trade marketing activities across all channels, ensuring strong in-store visibility, effective merchandising, and impactful activations. The role involves coordinating Below the Line (BTL) campaigns and promotions, monitoring and reporting on trade performance and ROI, and working closely with sales teams, distributors, and agencies to drive brand growth and execution excellence at the point of sale.

Responsibilities and Duties

• Strategic Planning: Plan and execute trade marketing and events activities across all channels.
• Visibility Management: Drive in-store visibility through merchandising and Point of Sale (POS) materials.
• Campaign Coordination: Coordinate and implement BTL campaigns and promotions.
• Performance Analysis: Track, analyze, and report on BTL activities performance and ROI.
• Stakeholder Collaboration: Collaborate with sales teams, distributors, and agencies to ensure effective execution.

Skills and Competences

• Trade marketing planning and execution.
• Merchandising and POS management.
• BTL campaign coordination.
• Performance analysis and ROI reporting.
• Agency and distributor management.

Experience Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years' experience in trade marketing or marketing roles.
• Experience in FMCG is an added advantage.

How to Apply

Send your resume and cover letter to careers@goldcrown.co.ke