The Strategic Content Coordination Assistant operates under the direct supervision of the Strategic Content Coordination Specialist (SCCS) or a PAO designee, and holds no supervisory responsibilities. This position is vital for the production of all visual and multimedia elements supporting Mission public engagement. Key responsibilities include designing, creating, and/or acquisition of customized visual and multimedia content, which is disseminated online, in person, or via traditional broadcast. The Assistant creates compelling visual content for all Mission outreach materials by assessing visual aspects of the Kenyan media environment, public preferences for visual content formats and dissemination channels, and the overall impact of Mission visual materials.
Implementation (70% of time)
- Plans, designs, creates, and delivers all visual, written, and multimedia elements for Mission engagement with targeted audiences in the Kenyan public, in a variety of formats required for dissemination through online channels (including the embassy's website and social media), traditional broadcast, and in-person channels.
- Visual and multimedia content creation includes: video and audio material; storyboards; graphics; artwork; photos; photo galleries and similar visual and multimedia products.
- Develops written content and narratives for specific content packages targeting social media campaigns, digital media, as well as analysis on issues of interest to Mission Nairobi.
Strategic Planning, Analysis, Evaluation, and Recommendations (10% of time)
- Researches, tracks, and analyzes countrywide and regional digital trends to identify changing audience preferences for content structure and format (including graphic, video, photo, and audio components).
- Works with the SCC team to track audience demographics, interests, and information consumption preferences.
- Actively plans at least six months in advance to schedule the production of multimedia and other digital products required for the editorial calendar of policy priorities.
- Working with the Community Manager, analyzes the impact of prior visual and multimedia products to fine-tune plans for future projects and initiatives; identifies performance objectives, assessment methods, and outcomes for online engagement.
- Contributes to Public Diplomacy (PD) elements of the Mission’s Integrated Country Strategy (ICS), annual Public Diplomacy Implementation Plan (PDIP), and Public Diplomacy Country Context (PDCC).
- Recommends equipment required for Digital Production (DP) capacity to support countrywide strategic content.
- Recommends best practices for visual and multimedia components of Mission external communication.
- Recommends innovative online engagement initiatives and campaigns focused on visual and multimedia communication skills for Emerging Voices and Established Opinion Leader sectors.
- Develops procedures and checklists to facilitate LE Staff’s use of visual, audio, and traditional products for public engagement; Recommends appropriate contractors to the PAO when professional video content production is required.
Intra- and Interagency Coordination (10% of time)
- Develops strong, collaborative working relationships throughout the Mission to expand awareness of the power of visual and multimedia material in creating compelling strategic content to support Mission objectives.
- Encourages information sharing across the Mission to develop procedures for producing and sharing visual and audio content.
- Works closely with the Consular Section to ensure the embassy website is up-to-date and current for the Kenyan public.
- Actively supports Mission elements, including American Spaces and other PD Section staff, in developing visual and multimedia components of PD activities and projects; seeks input from PD and Mission colleagues in developing and producing SCC stand-alone campaigns.
Administrative Functions (10% of time)
- Tracks license and equipment acquisitions to build and sustain Mission DP capacity, in collaboration with the SCC team. Maintains inventory of DP equipment, software, and licenses.
- In coordination with the SCC team, maintains required office records and files, and ensures that DP contacts are included in Mission contact databases.
- Drafts office correspondence in English and Kiswahili, including proposals, scripts, audience preference trends, and evaluation reports.
- Provides informal interpretation and translation from/to English and Kiswahili when required.
- Provides input for PD Tools and activity tracker to the Community Management Coordinator and SCCS.
- Serves as Grants Officer Representative (GOR) for grants supporting virtual exchange projects with responsibilities as indicated in the Delegation of Authority letter.
- Job holder will perform other related duties as assigned.
Qualifications and Requirements
Education Requirements
- An associate’s degree or two years of full-time university studies in design, advertising, mass communications, or local equivalent is required.
Experience
- A total of at least four years of progressively responsible experience in design, creation, and packaging of visual and multimedia content for digital marketing, advertising, or mass communications purposes, is required.
- This experience must include extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet and related communications technologies, and integration of visual content into web content management systems.
- Candidates considered for this position must provide a portfolio of original work demonstrating visual and multimedia design competence.
Other Requirements
- All selected candidates must be able to obtain and hold a security certificate or a Public Trust security clearance.
- All selected candidates will be subject to a background investigation and may be subject to a pre-employment medical exam.
- Selected candidates must be able to begin working within a reasonable period of time upon receipt of agency authorization and/or clearances/certifications or their candidacy may end.
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