The Digital Engagement Officer role at Climate Action Network (CAN) Africa is crucial for enhancing the organization's online presence, reach, and engagement. CAN is the world’s largest climate network comprising more than 1,900 civil society organisations across over 130 countries, dedicated to fighting the climate crisis.
Qualifications
Candidates must possess a BA/BSc/HND qualification.
Role Overview: Duties and Key Responsibilities
The role encompasses responsibility for social media and website management, alongside strategic digital leadership and creative content production, including podcast animation.
- Digital Strategy Development: Formulate and implement a comprehensive digital strategy to enhance the online presence, reach, and engagement of CAN Africa and its members.
- Social Media Management: Oversee and manage all social media platforms (Facebook, Twitter, LinkedIn, Instagram, Tik-tok, YouTube, etc.), ensuring timely posts, audience engagement, and consistent branding.
- Website Management: Ensure the CAN Africa website is up-to-date, user-friendly, and serves as an effective communication tool for the organization's goals and activities.
- Content Creation: Develop compelling content, including articles, blogs, press releases, newsletters, and multimedia materials with the support of other team members.
- Analytics and Reporting: Track online metrics to assess the effectiveness of digital campaigns and strategies, and provide regular reports to senior management. This includes tracking digital engagement outreach and impact, providing regular updates to the Regional Coordinator and stakeholders.
- Stakeholder Engagement & Collaboration: Collaborate with internal teams, member organizations, and partners to ensure a cohesive online narrative. Work closely with CAN Africa’s member organizations and partners to synchronize efforts and amplify visibility online and offline.
- Crisis Management: Respond swiftly and effectively to any online crises or negative publicity.
- Brand Consistency: Ensure brand consistency in all event coverage materials, aligning visuals and messaging with the organization's identity.
- Podcast Animation:
- Conceptualize and design visually appealing animations that complement and enhance the audio and video content.
- Continuously seek opportunities to innovate and experiment with new animation techniques to keep content fresh and engaging.
- Create visually compelling animations that enhance the storytelling of each podcast episode, collaborating closely with content creators.
- Ad-hoc Tasks: Carry out other related tasks assigned by the Regional Coordinator.
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