About the Role
We’re hiring a Senior Creative Strategist – Paid Social (Meta Ads) who takes a creative-first approach to performance marketing. This is not a traditional media buying role focused only on dashboards and optimization. Your primary edge should come from your ability to develop winning ad concepts, write strong creative briefs, and shape storytelling that drives conversions. You will own Meta advertising across multiple accounts — from idea → creative → launch → scale — with full responsibility for performance outcomes.
What You’ll Be Doing
- Campaign Management: Own and scale Facebook & Instagram ad campaigns from ideation to execution.
- Performance Metrics: Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts.
- Budget Management: Handle $10K–$250K+ monthly ad spend budgets with performance accountability.
Creative Strategy (Primary Focus)
- Develop original ad angles, hooks, and messaging frameworks.
- Write clear, high-converting creative briefs for designers and video editors.
- Lead UGC (User Generated Content) direction, including scripting, storytelling, and video concepts.
- Contribute directly to ad concepting and campaign narratives.
- Continuously test new creative ideas and iterate based on performance.
Performance & Optimization
- Analyze performance daily and make data-driven decisions.
- Identify winning creatives and scale them effectively.
- Optimize campaigns across audiences, creatives, and offers.
Creative + Data Feedback Loop
- Use data to refine messaging, angles, and storytelling.
- Understand why creatives perform — not just what performs.
- Continuously improve performance through creative iteration.
Collaboration & Ownership
- Work closely with designers, editors, and internal teams.
- Align campaigns with broader revenue and growth goals.
- Operate with autonomy — owning outcomes, not just execution.
What Success Looks Like
- Consistently hitting or improving CPL, CPA, and ROAS targets.
- Launching and scaling campaigns quickly without sacrificing quality.
- Bringing fresh creative angles and testing ideas proactively.
- Driving measurable growth across multiple accounts.
Important Note
Candidates who have only executed campaigns without contributing to creative strategy (concepts, messaging, briefs) will not be a fit for this role.
