Digital Media Strategy Consultant (Part-Time / Fractional)
Nairobi
Posted 30 April, 2026
Deadline 14 May, 2026
0
Marketing and CommunicationsConsultantSenior-level(6+ yrs)
Job Description
The Digital Media Strategy Consultant will provide strategic and technical leadership across paid digital media campaigns, with a strong focus on B2B demand generation. This role is responsible for defining high-performance media strategies, guiding execution teams, and ensuring optimal campaign performance across LinkedIn, Meta, and Google platforms. The consultant will work closely with Account Managers and mentor a Junior Digital Media Specialist to drive measurable results across a Pan-African client portfolio.
Key Responsibilities
Paid Media Strategy & Leadership
Define and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms.
Drive full-funnel B2B demand generation strategies focused on lead quality and conversion.
Provide technical oversight, focusing on strategy rather than day-to-day execution.
Media Buying & Campaign Structure Guidance
Advise on campaign architecture, budget allocation, bidding strategies, and pacing.
Ensure adherence to platform-specific best practices and optimization frameworks.
Audience & Targeting Strategy
Develop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies.
Guide segmentation strategies aligned to B2B customer journeys.
Conversion Tracking & Analytics
Ensure proper setup and governance of pixels, tags, conversion events, and attribution models.
Oversee measurement frameworks and reporting accuracy.
Funnel Optimization
Provide strategic direction on landing pages, lead capture mechanisms, and qualification flows.
Optimize user journeys to improve conversion rates and lead quality.
Performance Analysis & Reporting
Conduct strategic campaign reviews and provide clear, actionable optimization recommendations.
Translate complex data into insights that inform business decisions.
Governance & Best Practices
Establish and document digital media frameworks, templates, and compliance standards.
Ensure consistency and quality across campaigns and clients.
Mentorship & Quality Assurance
Provide technical mentorship and guidance to a Junior Digital Media Specialist.
Support team capability building and ensure quality assurance across deliverables.
Requirements
Experience & Expertise
Minimum 7+ years of experience in digital media, performance marketing, or paid media strategy.
Proven expertise in LinkedIn Ads, Meta Ads, and Google Ads platforms.
Strong background in B2B lead generation and demand generation strategies.
Demonstrated experience in conversion tracking, analytics, and attribution modeling.
Experience working in agency or multi-client environments across diverse industries.
Experience in using AI tools to analyse data and generate reports.
BA/BSc/HND qualification.
Technical Skills
Advanced understanding of campaign optimization, targeting, and media buying strategies.
Proficiency in analytics tools and reporting platforms.
Strong grasp of full-funnel marketing and performance measurement.
Core Competencies
Strategic Thinking: Ability to design scalable, results-driven media strategies.
Data Storytelling: Translate complex data into actionable insights and recommendations.
Leadership & Mentorship: Guide and develop junior team members effectively.
Collaboration: Work cross-functionally with account teams and stakeholders.
Governance & Structure: Establish frameworks, standards, and best practices at scale.
Attention to Detail: Ensure precision in tracking, reporting, and campaign strategy.
Working Arrangement & Offer
Part-time, fractional consultancy role (not day-to-day account management).
Minimum 10 hours per week in-office in Nairobi; flexible scheduling for remaining hours.
Opportunity to lead digital strategy across a Pan-African client portfolio.
Work with leading global brands in the technology and energy sectors.
Competitive consultancy rate with performance-based bonus.
