The role of the Sales and Marketing Officer is crucial for promoting Emerge Egress Consulting's hospitality recruitment and staffing services, particularly focusing on the Amboseli and Masaai Mara regions. The primary objective of this role is to attract new hospitality clients and candidates, significantly increase the company's visibility within this sector, and drive overall business growth through strategic sales and marketing efforts.
Core Duties and Responsibilities
- Identify, prospect, and secure new hospitality clients through field visits, calls, referrals, and networking.
- Promote hospitality recruitment, staffing, and placement services to hotels, restaurants, lodges, resorts, and catering companies.
- Develop and manage a strong pipeline of hospitality clients and business opportunities.
- Meet and exceed assigned monthly and quarterly sales targets.
- Prepare and present customized proposals, quotations, and service agreements to hospitality clients.
- Conduct client meetings, presentations, follow-ups, negotiations, and close sales deals.
- Maintain strong and long-term relationships with existing hospitality clients to ensure repeat business and referrals.
- Work closely with internal recruitment teams to understand client staffing needs and timelines.
- Develop and implement marketing strategies to promote hospitality job opportunities and recruitment services.
- Enhance brand visibility and positioning of the company within the hospitality sector.
- Educate hospitality clients and candidates on recruitment processes, requirements, timelines, and service offerings.
- Handle client and candidate inquiries professionally and provide timely and accurate information.
- Collect feedback from clients and candidates to support service improvement and client satisfaction.
- Maintain accurate and up-to-date records of sales leads, clients, and marketing activities.
- Prepare regular sales, marketing, and performance reports for management review.
- Ensure compliance with company policies, ethical standards, and legal requirements.
Job Specifications and Qualifications
- Education: Diploma or Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
- Experience: At least 2 years of relevant experience.
- Previous experience in sales, marketing, or recruitment is an added advantage.
- Proven ability to meet sales targets.
- Experience in digital marketing and customer engagement is desirable.
Key Competencies
- Strong sales and client management skills.
- Excellent communication and negotiation skills.
- Marketing strategy development and execution.
- Attention to detail.
- Flexibility.
- Results-oriented.
