The Lead Sales Administration & Operations role is responsible for leading sales administrative functions and operational execution for an assigned Fast-Moving Consumer Goods (FMCG) category. The role supports revenue delivery through strong back-office management, accurate documentation, system integrity, cross-functional coordination, and effective customer and distributor engagement.
Key Responsibilities
Sales Administration & Back-Office Operations
- Lead and manage the sales administration team to support category revenue targets and sales execution.
- Oversee all sales administrative activities, including order processing, documentation, invoicing coordination, and customer account management.
- Ensure accuracy, completeness, and timeliness of sales documentation in line with company policies and controls.
Systems, Reporting & Controls
- Ensure effective use of SAP or other ERP systems for order management, invoicing, reporting, and customer data integrity.
- Prepare and analyse sales reports, dashboards, and operational metrics using ERP systems and advanced Excel.
- Maintain strong operational controls to support audits, compliance, and governance requirements.
Cross-Functional Coordination
- Work closely with production, dispatch, logistics, and supply chain teams to ensure timely order release and delivery.
- Coordinate with finance on invoicing accuracy, credit controls, and customer account reconciliation.
- Act as the key operational link between sales, operations, and finance teams.
Customer & Distributor Management
- Build and maintain strong working relationships with key customers, distributors, and business partners.
- Support customer satisfaction and repeat business through efficient service delivery and issue resolution.
- Monitor service issues and escalate operational risks that may impact revenue or customer relationships.
Planning, Analysis & Improvement
- Analyse market trends, competitor activity, and sales performance to identify growth and efficiency opportunities.
- Develop, implement, and continuously improve sales operations procedures, including reporting, inventory oversight, and planning coordination.
- Drive continuous improvement initiatives to enhance efficiency, accuracy, and service quality.
Requirements
Academic Qualifications
- Bachelor’s degree in Business Administration, Commerce, Supply Chain, or a related field.
Experience
- 5–8 years’ experience in FMCG sales operations or sales administration, with proven leadership responsibility.
- Strong administrative and back-office experience within an FMCG environment.
- Proven experience coordinating with production, dispatch, and supply chain teams.
Systems & Skills
- Strong hands-on experience with SAP or similar ERP systems (mandatory).
- Advanced Excel and reporting capability.
- Strong leadership, coordination, and stakeholder management skills.
- High attention to detail and strong process orientation.
