The Head of Sales will lead and drive the commercial agenda across East Africa, taking ownership of revenue growth, market share expansion, distribution network growth, and enhancing the capability of the sales team. This is a hands-on leadership role that requires a strong focus on execution, performance metrics, and optimizing routes to market across all channels.
Key Responsibilities
- Own and deliver the East Africa sales strategy with a strong emphasis on execution, scale, and sustainable growth.
- Lead, coach, and manage Sales Managers across markets, fostering a high-performance, accountable sales culture.
- Drive revenue growth, secure market share gains, and increase numerical distribution across all operational channels.
- Execute and optimize the route-to-market strategy across modern trade, general trade, and institutions.
- Translate the commercial strategy into clearly defined, actionable plans with measurable targets at every organizational level.
- Collaborate closely with Trade Marketing, Marketing, Finance, Logistics, and Operations departments to ensure robust in-market execution.
- Cultivate strong relationships with essential customers, distributors, and strategic partners.
- Lead forecasting, budgeting, and sales performance reviews, demonstrating a strong grasp of financial metrics and maintaining discipline.
- Recruit, develop, and retain top sales talent, focusing significantly on coaching and effective succession planning.
- Actively contribute as a member of the leadership team, participating in shaping broader business strategy and crucial business decisions.
Qualifications
Successful candidates must possess a BA/BSc/HND qualification.
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