The Regional Sales Manager at Safal Group is responsible for leading and managing regional marketing and sales operations. The primary goal is to achieve product-wise and profile-wise targeted product mix, including new products, while developing and executing distribution strategies to increase market penetration and availability.
Key Responsibilities
Target Achievement: Achieve product-wise, profile-wise, and targeted product mix goals, including new products and innovations.
Regional Management: Lead and oversee regional marketing and sales operations.
Distribution Strategy: Develop and execute regional distribution strategies to increase penetration and availability.
Relationship Management: Build and maintain strong dealer relationships to expand business.
Market Intelligence: Maintain a robust market intelligence system and analyze trends to support strategic decision-making.
Financial Oversight: Manage the financial health of regional distributors.
Team Leadership: Lead, coach, and manage a team of area sales officers to ensure objectives are met.
Product Commercialization: Drive the commercialization of new products and innovations within the region.
Requirements
Academic Qualification: A minimum of a Bachelor’s Degree in a relevant field.
Added Advantage: A Diploma in Sales & Marketing will be considered an asset.
Experience: Between 7-10 years of general work experience, with at least 7 years specifically in a sales leadership or management role.
Industry Knowledge: Experience in the FMCG (Fast-Moving Consumer Goods) industry is required.
Languages: Fluency in English and Kiswahili.
Computer Literacy: Proficiency in MS Office packages and ERP systems.
Key Competencies and Skills
Excellent communication, interpersonal, and presentation skills.
Strong analytical and problem-solving abilities.
Proven leadership skills and sales acumen.
Strong planning and organizing skills.
High initiative and the ability to manage ambiguity.
Ability to understand and effectively disseminate technical concepts.
Personality Profile
Positive and business-centric attitude.
Fast-paced, prompt, and achievement-oriented.
Energetic and enthusiastic.
How to Apply
Interested and qualified candidates should apply online via the Safal Group recruitment portal at safal.mcidirecthire.com or follow the application link provided: Apply Here.
