Role Overview
The Performance Marketing & Media Specialist plays a central role in driving measurable marketing performance through the strategic planning, execution, optimization, and analysis of integrated media campaigns across digital and traditional channels.
This position ensures that media investments are strategically aligned with client objectives, campaigns are executed efficiently, and performance is continuously optimized through data-driven decision-making. You will serve as the link between campaign strategy and campaign performance, translating marketing objectives into effective media plans while maximizing campaign reach, engagement, conversions, and return on investment.
You will also be responsible for monitoring campaign performance, generating actionable insights, managing campaign budgets, and providing strategic recommendations that improve marketing effectiveness. Working collaboratively with Client Service, Creative, Content, Production, Development, and external media partners, you will contribute to the successful delivery of high-impact campaigns while supporting long-term client success and agency growth.
Key Responsibilities
Campaign Strategy & Planning
- Develop integrated media strategies aligned with client objectives and campaign goals. Conduct audience and market research, recommend suitable media channels, develop campaign plans, and support proposal development to ensure effective allocation of marketing investments.
Campaign Execution & Management
- Plan, launch, monitor, and manage campaigns across digital and traditional advertising platforms. Coordinate campaign implementation with internal teams and external partners while ensuring timely delivery, quality execution, and adherence to approved budgets and timelines.
Performance Monitoring & Optimization
- Continuously monitor campaign performance against agreed objectives, analyze campaign results, conduct optimization activities, and implement improvements that enhance campaign effectiveness, audience engagement, and return on investment.
Marketing Analytics & Reporting
- Collect, analyze, and interpret campaign performance data to produce dashboards, reports, and actionable insights. Translate complex performance metrics into meaningful business recommendations that support strategic decision-making.
Audience & Market Intelligence
- Evaluate customer behaviour, audience engagement, competitor activity, and market trends to identify opportunities for campaign improvement, audience segmentation, and enhanced marketing effectiveness.
Client Reporting & Advisory
- Prepare campaign performance reports and presentations, participate in client review meetings, communicate campaign outcomes, and provide strategic recommendations that support continuous improvement and long-term client success.
Budget & Media Performance Management
- Manage campaign budgets efficiently by monitoring media spend, evaluating channel performance, and recommending budget reallocations that maximize campaign efficiency and overall commercial performance.
Cross-Functional Collaboration
- Work closely with Client Service, Creative, Content, Production, Development, and other internal teams to ensure integrated campaign delivery, operational excellence, and continuous improvement across client accounts.
Requirements
Education Requirements
- Bachelor's Degree in Marketing, Business Analytics, Statistics, Economics, Communications, Data Science, Computer Science, Mathematics, or a related field.
- Professional certifications in Google Ads, Meta Blueprint, Google Analytics, Digital Marketing, or Media Buying will be an added advantage.
Experience
- 3–5 years of experience in performance marketing, media buying, digital marketing, marketing analytics, or campaign management.
- Demonstrated experience managing paid media campaigns across multiple advertising platforms.
- Experience developing campaign performance reports, dashboards, and optimization recommendations.
- Previous experience working within a marketing, advertising, or digital agency environment is highly desirable.
Technical Requirements
- Strong understanding of media planning, media buying, and campaign optimization across digital and traditional media channels.
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital advertising platforms.
- Experience using analytics and reporting tools such as Google Analytics, Looker Studio, Power BI, Zoho Analytics, or similar business intelligence platforms.
- Strong analytical and problem-solving skills with the ability to interpret campaign performance data and generate actionable insights.
- Sound understanding of audience segmentation, targeting strategies, customer journey analysis, and attribution models.
- Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
- Strong communication, presentation, and stakeholder management skills.
- Commercial awareness with the ability to align campaign performance with client objectives and business outcomes.
- High attention to detail, accountability, and a continuous improvement mindset.
