Frank Management Consult Ltd is recruiting for the position of Modern Trade Lead on behalf of its client, a major company in the beverage and fresh produce sector.
Role Overview
The Modern Trade Lead will drive business growth while strengthening brand equity across assigned Key Accounts. This role is responsible for delivering sales volume, revenue, and operating income targets for the full portfolio of beverage and fresh produce products within designated retail chains.
Key Responsibilities
- Drive business growth while strengthening brand equity across assigned Key Accounts.
- Deliver sales volume, revenue, and operating income targets for the full portfolio of beverage and fresh produce products within designated retail chains.
- Develop and execute annual business plans for assigned Key Account chains.
- Create, negotiate, and implement Joint Business Plans (JBPs) and supply agreements with Modern Trade partners.
- Ensure demand planning accuracy by maintaining optimal stock levels across all accounts and stores, monitoring SKU performance, and providing reliable sales forecasts.
- Manage the timely collection of accounts receivable from assigned Key Accounts in accordance with agreed trading terms.
- Plan and execute Key Account marketing initiatives aimed at increasing brand awareness, consumer engagement, and trade pricing compliance.
- Oversee third-party merchandising and sales agencies, conducting regular performance evaluations to ensure service excellence.
- Utilize Sales Automation and CRM systems to improve account management, reporting, and sales effectiveness.
- Lead new product listings and successful market introductions across assigned accounts.
- Review, approve, and sign off on annual Joint Business Plans (JBPs) with key customers.
Requirements
- Bachelor’s degree in Commerce, Economics, Business Administration (preferably with a Marketing specialization), or a related field.
- 5-7 years of sales experience, at least 3 years in key account management in a Fast-Moving Consumer Goods (FMCG) environment.
- Possession of a clean and valid driving license, with a minimum of 3 years of continuous driving experience.
- Proficient in Microsoft Office applications, with proven ability to analyze data and prepare accurate and insightful reports.
.png){kind=logo}
