Marketing Officer – Digital Marketing and Experiential

The Marketing Officer – Digital Marketing and Experiential is responsible for driving Jubilee Life Insurance’s digital visibility, engagement, and brand reputation. This role involves managing digital media buying, online community engagement, and providing on-ground support for experiential marketing events. The successful candidate will ensure a strategic digital presence, maintain a consistent brand tone across platforms, and support seamless event execution to enhance customer experience and brand affinity.

Main Responsibilities

Digital Media Buying & Performance

• Plan, execute, and optimize digital media campaigns across platforms (Google Ads, Meta, LinkedIn, X, etc.) to meet brand awareness, lead generation, and engagement goals.
• Optimize SEO/SEM strategies to increase website traffic and improve online visibility.
• Monitor and analyze campaign performance using tools like Google Analytics and SEMrush, providing weekly and monthly insights.
• Work with creative teams and digital agencies to ensure timely rollout of campaigns and optimized assets.
• Manage paid social budgets and ensure efficient ROI tracking.
• Stay updated on digital trends and algorithm changes relevant to the financial services sector.

Community Management & Online Engagement

• Manage daily community engagement across Jubilee Life social media platforms, ensuring professional responses aligned with the brand voice.
• Escalate customer feedback or queries to relevant departments for resolution.
• Develop engagement calendars in coordination with content and brand teams.
• Track and report on community sentiment and brand mentions.
• Collaborate with Customer Experience teams to ensure responsive online brand care.

LinkedIn & Corporate Brand Visibility

• Support content publishing and performance tracking for Executive Profiles.
• Collaborate with leadership on strategic LinkedIn campaigns and thought leadership initiatives.
• Maintain consistency of tone and proactive engagement with partners and industry stakeholders.

Experiential & Events Support

• Provide on-ground support for experiential activities, product activations, and branch events.
• Assist in vendor coordination, logistics setup, and branding deployment.
• Coordinate the capture of photo/video content for digital amplification and post-event storytelling.

Collaboration & Coordination

• Align with the Head of Marketing and internal teams on brand objectives.
• Participate in campaign brainstorms and review sessions using digital data insights.
• Maintain strong relationships with external agencies (PR, Creative, Media, Experiential).

Key Competencies

• Strong analytical skills and data-driven mindset.
• Excellent interpersonal and communication skills.
• Collaborative and team-oriented.
• Creative thinker with high attention to detail.
• Proactive with the ability to manage multiple priorities in a fast-paced environment.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communication, Business, PR, or a related field.
• Minimum of 3–5 years’ experience in digital marketing, community management, or digital media buying (preferably in financial services or agency settings).
• Certification in Google Ads, Meta Business Suite, Digital Marketing, or CIM is an added advantage.
• Proficiency in analytics tools (Google Analytics, Meta Insights, LinkedIn Analytics, etc.).
• Hands-on experience managing lead generation and digital campaigns.
• Experience supporting corporate or experiential events is preferred.

How to Apply

If you are qualified and seeking an exciting new challenge, please apply via Recruitment@jubileekenya.com quoting the Job Reference Number (JLIL 379) and Position by 25th February 2026.