The Marketing Manager (General Insurance) role holder is responsible for driving Britam General Insurance (BGI) customer engagement and revenue growth. This involves developing and implementing marketing strategies that align with business goals, analyzing market trends to identify opportunities, and managing campaigns across various channels.
Key Responsibilities
Strategic Accountability
- Develop, implement, and continuously refine the GI marketing strategy in alignment with business, brand, and growth objectives.
- Translate strategic priorities into structured marketing plans, performance targets, and delivery across customer segments.
- Provide subject-matter leadership on brand and marketing to internal stakeholders and senior management.
Financial & Performance Management
- Accountable for GI marketing performance, including customer acquisition, lead generation, conversion, and revenue contribution.
- Optimize marketing investment to deliver efficiency, effectiveness, and measurable return on investment.
- Monitor, analyse, and report on marketing performance metrics to inform decision-making and performance reviews.
Creative & Brand Governance
- Provide creative leadership for visual assets in GI.
- Ensure consistent application of brand standards, quality, and tone across marketing touchpoints.
Event Management
- Plan and execute events ensuring that every aspect aligns with the brand strategy and delivers measurable business outcomes.
- Define clear objectives, identify target audiences, and develop integrated promotional campaigns to drive attendance and engagement.
- Coordinate with internal teams and external partners, manage budgets, oversee branding consistency, and ensure seamless execution.
- Track performance metrics (leads generated, conversions, visibility) and provide post-event analysis.
Digital Channels and Social Media Engagement
- Manage GI segment content on the company’s website and social media channels, including updates and content development.
- Conduct monthly website audits on GI segment pages to ensure content accuracy.
- Measure results of digital advertising campaigns to determine effectiveness and cost-benefit ratio.
- Create "always-on" content together with digital agencies.
- Evaluate SEO opportunities for products and brand to deliver business goals.
- Enhance website usability, design, content, and conversion.
- Devise and manage effective social media, email, SMS, and video marketing campaigns.
- Design internal communication materials such as emailers, flyers, and e-shots.
Research
- Perform market analysis on financial services industry trends and share monthly reports.
- Monitor and evaluate competitor activity on traditional and digital media.
- Coordinate focus group discussions and in-depth interviews with internal and external partners.
Vendor & Stakeholder Management
- Manage relationships with marketing agencies and service providers, setting performance expectations.
- Collaborate cross-functionally with Brand, Sales, IT, Customer Experience, Risk, and other Business Units.
Risk, Compliance & Governance
- Ensure compliance with brand guidelines, regulatory requirements, and data protection standards.
- Oversee marketing risk management, including brand reputation and platform compliance.
Requirements and Qualifications
- Bachelor’s degree in Business or Social Sciences.
- 7 - 10 years of working experience in a similar position with at least 3 - 4 years’ experience in management.
- Professional marketing qualification (e.g., CIM or equivalent).
- Membership in the Chartered Institute of Marketing.
- MBA in Marketing or PR will be an added advantage.
- Strong knowledge of offline and online marketing strategies and tactics.
- Strategic thinking skills and creativity in developing innovative campaigns.
How to Apply
Interested and qualified candidates should apply online via the Britam Taleo portal. You can access the application link through https://www.myjobmag.co.ke/apply-now/1222457.
