The role of Marketer at CDL Human Resource involves executing marketing plans, generating leads, and managing promotional activities across various channels, with a focus on achieving targeted enrollment for the college.
CDL was founded in early 2003 by its current Managing Director, Lucy Mmari. She honed her skill in human resources management within a well-established logistics company before starting CDL.
Key Responsibilities
- Execute marketing plans in liaison with the Marketing Officer.
- Timely distribution of marketing materials such as brochures, flyers, and posters.
- Generating live leads and making follow-ups to be able to convert them into business.
- Advise on creation of advertisement and marketing materials to promote the college.
- Participate in evaluation of marketing activities to measure its effectiveness.
- Implementation of Go-To market campaigns to reach the target market in a timely manner and ensure targeted enrollment.
- Prepare monthly marketing reports on all marketing activities that have been implemented and develop continuous improvement strategy.
- Participate in preparation of marketing budgets.
- Implement plans aimed at strengthening relationships with the media organizations to ensure the most effective messaging and positioning of the Jobplus brand.
- Plan and execute marketing activities using digital platforms such as websites, Facebook, Twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future marketing activities.
Requirements & Key Competencies
- Degree/Diploma in Marketing.
- One (1) year's experience in a similar role.
- Thorough networks in the media fraternity.
- Ability to meet stretched targets.
