The Manager Sales role is critical for driving product sales, particularly within the specialized market of Sports Footwear, Apparels, Accessories, and Equipment in Kenya. The role involves managing all aspects of the sales cycle, from customer relationship management to strategic market expansion.
Key Responsibilities
- Customer Relationship Management: Develop and maintain strong relationships with existing and potential customers, including retailers, distributors, and key decision-makers, to understand their needs and promote product sales.
- Sales Target Achievement: Identify and pursue new sales opportunities to meet or exceed sales goals within assigned territories, managing sales pipelines and closing deals effectively.
- Market Analysis: Conduct market research to identify trends, competitor activity, and potential opportunities for product expansion within the assigned market.
- Inventory Management: Monitor stock levels, manage product availability, and coordinate with logistics teams to ensure timely delivery of products to customers.
- Pricing and Negotiation: Negotiate pricing and terms with customers, considering market conditions, product features, and company policies.
- Product Promotion: Educate customers about product features, benefits, and applications through presentations, demonstrations, and other marketing initiatives.
- Order Processing: Receive and process customer orders accurately, ensuring proper documentation and coordination with the warehouse and logistics teams.
- Reporting and Analysis: Track sales performance, generate reports on key metrics, and analyze data to identify areas for improvement and adjust sales strategies accordingly.
- Distribution Channel Management: Manage relationships with distributors, wholesalers, and other sales channels to optimize product distribution and reach target markets.
Qualifications and Experience
To be considered for this position, applicants must meet the following qualifications:
- Bachelor’s degree (BA/BSc/HND) in Business, Sales, Marketing, or a related field.
- Minimum 5+ years of sales experience specifically in Sports Footwear/Apparels/Accessories/Equipment.
- Strong knowledge of Kenya's retail and distribution ecosystem.
- Experience handling distributors, MBOs (Multi-Brand Outlets), and SIS (Shop-in-Shop) formats.
- Proven track record of achieving sales targets.
