This senior role as Head of Sales - Africa at Bupa Global is crucial for supporting the health and wellbeing specialization of the company for people who expect the best from life, at home and abroad. As health is all Bupa does, it is done with exceptional care and attention to detail. This position is responsible for driving new business, retention, and distribution growth across Kenya and other priority African markets. This senior leadership position requires developing and executing sophisticated go-to-market strategies aligned with Bupa’s long-term growth ambitions. The incumbent will be a visible leader for Bupa in Africa, establishing strategic partnerships and fostering a high-performance sales culture.
Key Responsibilities
- Lead the delivery of new business, retention, and distribution growth across Kenya and other priority African markets.
- Develop and execute go-to-market strategies that align with Bupa’s long-term growth ambitions.
- Build strategic partnerships with brokers, banks, corporates, and affinity partners.
- Explore and implement a Tied Agency model in Kenya.
- Represent Bupa as a visible leader in Africa, both in-person and digitally.
- Lead and inspire the Africa commercial team, balancing in-person leadership with remote management.
- Foster a collaborative, high-performance sales culture focused on accountability and results.
- Engage with key clients and partners to build lasting relationships and ensure exceptional service.
- Work closely with teams across underwriting, operations, marketing, compliance, and product development to deliver seamless customer and broker experiences.
- Monitor market trends and competitor activity to refine strategy.
- Ensure all sales activities meet regulatory requirements and align with Bupa’s governance frameworks.
Qualifications and Skills (What We’re Looking For)
- A proven track record in senior sales leadership and business development, ideally within health insurance, financial services, or a related industry.
- Insurance professional accreditation - ESSENTIAL.
- Strong knowledge of distribution models and regulatory environments.
- Experience managing cross-border or multi-market sales operations.
- Excellent communication, negotiation, and relationship-building skills.
- The ability to think strategically and act decisively in a fast-paced, high-growth environment.
- Strong commercial acumen and data analysis skills.
- Proficiency in CRM systems and Microsoft Office.
- Fluency in English (additional African or European languages are a plus).
- Education: BA/BSc/HND qualification.
