The Freelancer Sales Representative will be responsible for identifying and prospecting potential institutional customers, promoting BURN Institutional Stoves, managing customer relationships, supporting sales conversion, and ensuring strong repayment follow-up where applicable. The role focuses on driving pipeline growth, generating qualified leads, and supporting clean cooking adoption in institutions such as schools, hotels, hospitals, and other large-scale cooking facilities.
Key Responsibilities
Prospecting & Lead Generation
Identify and approach potential institutional customers within assigned regions.
Generate 3–5 warm prospects daily.
Conduct field visits and customer engagement activities to create awareness of BURN Institutional Stoves.
Capture and submit accurate customer and prospect data on KOBO on a timely basis.
Ensure all lead information entered into KOBO is complete, accurate, and updated regularly.
Build and maintain a strong sales pipeline with accurate customer information.
Sales Conversion
Achieve a minimum sales conversion rate of 20% from qualified leads.
Present product demonstrations and explain the benefits of BURN Institutional Stoves.
Educate customers on cost savings, fuel efficiency, time savings, and environmental impact.
Support the customer journey from prospecting to deal closure.
Work closely with the installation team where necessary to support customer onboarding, site assessments, and successful installation processes.
Coordinate effectively with internal teams to ensure smooth customer experience and timely delivery.
Customer Relationship Management
Maintain professional relationships with customers and stakeholders.
Conduct regular follow-ups on prospects and existing customers.
Address customer concerns promptly and escalate issues where necessary.
Repayment Follow-Up
Monitor customer repayment performance where PayGo or financing models are applicable.
Ensure repayment efficiency is maintained at 100%.
Follow up with customers on overdue payments and provide timely updates to management.
Pipeline & Reporting
Maintain and update daily sales pipeline reports.
Share daily and weekly activity reports with the Key Account Manager.
Track customer progress from lead generation to conversion and after-sales follow-up.
Market Intelligence
Gather competitor and market information within assigned territories.
Provide feedback on customer needs, market trends, and opportunities for growth.
Requirements & Qualifications
Diploma or degree in Sales, Marketing, Business, or related field is an added advantage.
Experience in field sales, institutional sales, or clean energy solutions is an added advantage.
Strong communication and negotiation skills.
Ability to work independently and meet targets.
Good reporting and customer relationship management skills.
Ability to conduct field visits and engage institutional decision-makers professionally.
Self-driven and result-oriented.
High level of integrity and professionalism.
Strong interpersonal and networking skills.
Ability to manage multiple prospects and follow-ups effectively.
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