SBM Bank Kenya is a leading and trusted financial institution with an international footprint, positioned to offer an unprecedented banking experience in Kenya. The Sales Representative will be responsible for introducing and selling consumer banking products to potential customers. The main responsibilities include business growth and development, identifying opportunities to increase sales, and assisting in the development and execution of sales and marketing plans through offering exemplary customer excellence to build long-term profitable customer relationships.
Key Responsibilities
Business Growth & Development (60%)
Identify retail opportunities and prospects through systematic prospecting, visiting, and onboarding of new potential retail customers in signed-up scheme companies.
Deliver exceptional sales performance by identifying and meeting customer needs through selling and cross-selling assigned Consumer Banking products and services.
Provide direct sales support (quality lead generation and effective follow-up) to generate and convert quality leads into sales.
Participate in specific consumer banking product campaigns to generate awareness.
Meet and exceed targets for specific consumer banking sales campaigns on a weekly, monthly, and quarterly basis.
Ensure governance and compliance in processing customer documentation aligned to the account opening process; submit to the line manager for review before submitting to the Account Management Unit for processing.
Follow up with customers to ensure a seamless account opening process and 100% efficiency in delivery of newly opened account information.
Relationship Management (30%)
Maintain a stable relationship with the companies’ key contacts by providing excellent quality service and maintaining high visibility through regular courtesy calls and visits.
Maintain an updated record on the scheme portfolio at all times to mitigate losses.
Liaise with business development teams to identify opportunities within their portfolios and to deepen relationships with existing bank customers.
Plan for and attend service open days and activations within selected scheme companies to handle queries.
Customer Service (10%)
Minimize customer attrition by offering the required solutions to the customer and proactively responding to queries and complaints.
Achieve the required minimum client visits and customer engagement forums per year.
Ensure customer complaints and resolutions are handled within the expected Turn Around Time (TAT). In case of escalations, follow through the approved bank escalation matrix.
Qualifications and Experience
Education: Minimum of a Diploma in a business-related field.
Experience: Sales experience, preferably in the banking or financial industry.
Knowledge: Working knowledge of the Bank’s products and services; good understanding of banking industry trends, regulations, and standard operating procedures.
Skills: Excellent understanding and interpretation of financial information.
