Marketing and CommunicationsFull-TimeJunior-level(1-2 yrs)
Job Description
About the Role
The Jitu is a software and technology provider based in Nyeri, Kenya. We hire based on talent and promote based on individual ability to deliver quality solutions. We are seeking a Digital Marketing Specialist to develop, implement, and manage digital marketing campaigns across multiple channels and support global clients, particularly in the US.
Key Responsibilities
Develop, implement, and manage digital marketing campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn, and email marketing platforms.
Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance and search visibility.
Manage and optimize Search Engine Marketing (SEM) campaigns, including PPC, Display, and Performance Max campaigns.
Execute Search Engine Optimization (SEO) strategies to improve organic website rankings and traffic growth.
Create, schedule, and manage engaging social media content and campaigns across various platforms.
Monitor campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite.
Track and analyze key marketing metrics including CTR, CPC, CPL, conversion rates, and ROAS.
Generate detailed marketing performance reports and provide actionable recommendations for continuous improvement.
Collaborate with content creators, designers, and sales teams to align marketing efforts with business objectives.
Support email marketing initiatives including campaign setup, automation workflows, audience segmentation, and reporting.
Conduct market and trend research to identify new growth opportunities and emerging digital marketing strategies.
Optimize landing pages and user journeys to improve lead generation and customer engagement.
Stay updated on the latest digital marketing trends, algorithm changes, and advertising platform updates.
Ensure all campaigns are aligned with brand guidelines and company objectives.
Perform other related duties as assigned.
Key Competencies & Skills
Experience in campaign execution for international clients
Strong analytical mindset with comfort in performance metrics
Familiarity with CRM tools such as Salesforce or HubSpot
Ability to operate across time zones in fast-paced environments
Qualifications & Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field
Minimum of 2 years of experience in Digital Marketing, SEM, or Performance Marketing roles
Experience supporting clients in the US / international markets
