Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Career Options Limited is a leading recruitment-consulting firm based in Nairobi, Kenya, offering specialized services to effectively manage the entire recruitment process for companies based in Africa and Middle East. We are currently seeking a Digital Marketing & Lead Generation Specialist to drive business growth by creating and executing high-impact digital marketing strategies. Your primary focus will be on lead generation and managing the entire digital sales funnel to ensure a consistent flow of quality prospects for the sales team.
Key Deliverables
Plan and execute digital marketing campaigns across Facebook, Instagram, Google, and other relevant platforms.
Generate high-quality leads through strategic advertising campaigns.
Develop and manage a complete digital sales funnel (awareness, interest, lead generation, nurturing, and conversion).
Manage and optimize paid advertising budgets to achieve the best return on investment.
Implement re-targeting campaigns to increase lead conversion.
Create engaging digital content including videos, graphics, and promotional materials for projects.
Monitor campaign performance and prepare weekly performance reports.
Work closely with the sales team to ensure digital leads are effectively followed up and converted into site visits and sales.
Continuously test and optimize marketing strategies to improve lead quality and conversion rates.
Manage social media platforms.
Professional Qualifications and Requirements
Experience in Business Development, Sales, Marketing and Retail.
Degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.
Proven experience managing digital advertising campaigns (especially Facebook and Google Ads).
Minimum 3–5 years of hands-on experience in Digital Marketing and Paid Advertising.
Strong understanding of digital sales funnels and lead generation strategies.
Experience in real estate marketing will be an added advantage.
Strong analytical skills and ability to interpret marketing data.
Creativity in developing engaging marketing content.
How to Apply
Interested and qualified candidates should apply online through the Career Options Africa Group portal. Visit www.careeroptionsafricagroup.com to apply.
