The role of the Business Development Representative (BDR) is an entry-to-junior level position vital for building INUA AI's sales pipeline in the technology sector. This role focuses on aggressively prospecting and qualifying new direct customers through high-volume, strategic cold calling. The BDR will be responsible for initiating conversations with potential clients in the Information Technology (IT) sector to identify pain points and schedule discovery, presentation, and closing meetings with customers focusing on our cutting-edge Cybersecurity, compliance products, and AI services.
This position demands relentless energy, resilience, and a commitment to hitting demanding daily activity metrics.
Key Responsibilities
The BDR is responsible for the full-cycle outbound prospecting process, from target identification to meeting scheduling:
- High-Volume Cold Calling: Execute 80 to 100 outbound cold calls daily to decision-makers and influencers within target IT organizations.
- Pipeline Generation: Proactively research and identify high-potential prospects using tools like Seamless AI to build and maintain a robust lead pipeline.
- Initial Qualification & Messaging: Articulate a clear, compelling value proposition over the phone to pique prospect interest and confirm basic qualification, without requiring in-depth product knowledge. The focus is purely on securing the meeting.
- Meeting Scheduling: Successfully schedule qualified initial meetings at a rate of at least 1% of daily calls, transferring these opportunities to the Account Executive team.
- CRM Management: Accurately log all sales activities, prospect interactions, and lead information in Zoho CRM to ensure a clean, up-to-date database.
- Communication & Collaboration: Utilize Google Business Products (e.g., Gmail, Google Sheets) for internal communication, tracking, and collaboration with the Sales and Marketing teams.
- Continuous Improvement: Participate in ongoing training and coaching sessions to continuously refine cold calling techniques, objection handling, and product messaging.
Required Qualifications and Skills
Experience and Education:
- Entry-level or junior sales experience (0-2 years) in a business development, sales, or customer-facing role. Recent college graduates are encouraged to apply.
- Qualification: BA/BSc/HND.
Core Competencies:
- Drive: Proven ability to thrive in a high-activity, metrics-driven environment with a strong competitive nature.
- Communication: Exceptional verbal communication skills with a professional phone presence and the ability to articulate thoughts clearly and quickly.
- Resilience: High capacity to handle rejection and maintain a positive attitude and persistent approach throughout the day.
Technical Skills (Tech Savviness):
Familiarity with or quick ability to learn essential sales tech stack tools, including:
- CRM Software (Zoho CRM)
- Sales Intelligence Tools (Seamless AI)
- Productivity Tools (Google Business Products)
