About the Role
Optoma is the #1 DLP brand in EMEA. This is Optoma’s first Business Development hire in East Africa — a strategic role designed to identify, develop, and unlock new market segments, partnerships, and long-cycle opportunities that a traditional sales role cannot pursue alone. The BDM will build the market architecture for Optoma’s 3–5-year East Africa growth.
This is a high-impact, high-autonomy role for a driven BDM professional who thrives in a first-mover, entrepreneurial environment. You will report to the Territory Manager META.
Key Responsibilities
- Map and develop new market segments for Optoma in East Africa: smart classrooms, govt digital infrastructure, hospitality AV, corporate workspace, and healthcare.
- Identify, evaluate, and establish strategic partnerships with system integrators, AV consultants, architects, and specification-influencers.
- Lead relationship development with large institutional buyers: ministries of education, municipal governments, international development organisations, and NGOs.
- Drive Optoma product specification into long-cycle projects — government tenders, World Bank/USAID-funded programmes, and large private-sector deployments.
- Develop and execute go-to-market plans for new verticals and geographies beyond Kenya (Ethiopia, DRC, Angola, Senegal).
- Represent Optoma at industry conferences, education summits, and government AV/ICT forums across East Africa.
- Hand off qualified, specification-led opportunities into an active sales pipeline.
- Report market insights, opportunity mapping, and pipeline to META Territory Manager with quarterly BDM review.
Requirements & Experience
- BA/BSc/HND degree qualification.
- Experience in business development, strategic sales, or market development in IT, AV, or technology sectors.
- Demonstrated success opening new market segments or territories in East or sub-Saharan Africa.
- Experience engaging with ministries, government agencies, or large institutional procurement bodies.
- Strong network of contacts in East African education, government, or NGO/international org sectors.
- Understanding of AV/display technology: projectors, IFPs, LED displays, and integrated AV systems.
- Experience influencing product specification in large, long-cycle procurement projects.
- Excellent stakeholder management and C-suite communication skills.
- English required; Swahili and/or French a strong advantage (for francophone market access).
- Comfortable working independently with a long-horizon, high-autonomy mandate.
- Experience with World Bank, USAID, EU or similar development-funded programmes is a significant advantage.
