Assistant Manager - Strategy & Growth

Working closely with cross-functional teams, the Assistant Manager – Strategy & Growth will help translate new ideas into viable initiatives that contribute to Fresh Life’s growth and operational expansion. The ideal candidate will have experience in strategy, business development, or growth-focused roles within startups or consulting environments.

Key Responsibilities

New Revenue Strategy Development

• Identify and evaluate potential new revenue streams aligned with Fresh Life’s strategy and assets.
• Conduct market assessments, competitive analysis, and demand validation for potential revenue opportunities.
• Develop business cases and financial models for new revenue initiatives.
• Prioritize revenue opportunities based on impact, feasibility, and strategic alignment.

Commercialization & Go-to-Market Strategy

• Develop pricing strategies and commercial models for new products or services.
• Design go-to-market strategies including customer segmentation, channels, and sales approaches.
• Work with marketing and operations teams to prepare innovations for market launch.
• Support the development of partnerships required to deliver new revenue streams.

Revenue Growth & Partnership Development

• Identify and develop partnerships with organizations that can support revenue generation.
• Track and manage the performance of new revenue initiatives.
• Build systems for monitoring revenue growth and profitability of new initiatives.
• Continuously refine commercial models based on market feedback and performance data.

Qualifications & Experience

• Bachelor’s degree in Business, Economics, Finance, Marketing, or a related field.
• MBA or Master’s degree in Strategy, Business, or Economics is an added advantage.
• 4–6 years of experience in strategy, business development, consulting, or commercial roles.
• Proven experience building business models and financial projections.
• Experience developing new products or services and successfully bringing them to market.
• Strong commercial and financial analysis capabilities.
• Ability to design business models and pricing strategies.
• Strategic thinking and market analysis expertise.
• Strong negotiation and partnership-building skills.
• Excellent communication and presentation skills.