Analyst – Digital Business

BANK OF AFRICA - KENYA LIMITED (BOA-KENYA) is a commercial bank providing banking services to corporate, SME and retail clientele. The Analyst – Digital Business is responsible for providing data-driven insights and performance analysis across the bank's digital channels and products.

Responsibilities and Accountabilities

Performance and Business Intelligence

• Deliver end-to-end performance analysis across all digital channels and products, including transaction volumes, values, revenues, customer activity, adoption trends and profitability.
• Design, develop and maintain executive-ready dashboards and performance packs for management and governance forums.
• Monitor digital KPIs against strategic targets, budgets and forecasts, proactively identifying performance gaps, risks, and growth opportunities.
• Ensure accuracy, consistency and integrity of digital performance data through structured validation, reconciliation and reporting processes.
• Provide periodic and ad-hoc performance insights to support strategic reviews, prioritization decisions and operational course correction.

Commercial and Financial Analysis

• Conduct detailed business and financial analysis for new and existing digital initiatives, including feasibility studies, financial models, and business cases.
• Support pricing reviews, revenue optimization initiatives, and margin analysis across digital products and channels.
• Track digital revenues, costs and profitability, providing visibility on unit economics, return on investment, and cost drivers.
• Perform post-implementation reviews to assess commercial performance against approved business cases and identify optimization opportunities.
• Provide analytical input into budgeting, forecasting and financial planning processes for the Digital Business portfolio.

Customer Analytics and Experience Insights

• Analyze customer behavior, digital journeys and usage patterns to identify friction points, drop-offs and opportunities to improve experience and adoption.
• Segment digital customers based on usage, value and lifecycle to support targeted engagement and growth strategies.
• Track customer acquisition, activation, engagement and retention metrics across digital channels.
• Provide insights to support enhancements in digital journeys, features and service delivery.
• Support customer-centric decision-making by translating behavioral data into actionable experience improvement recommendations.

Digital Initiatives, Campaigns and Partnerships

• Provide analytical support for digital campaigns, product launches, partnerships and channel enhancements.
• Track campaign and initiative performance against defined objectives, KPIs and commercial outcomes.
• Conduct ROI and impact analysis for digital marketing, acquisition and engagement initiatives.
• Support go-to-market execution by monitoring uptake, usage trends and customer response.
• Provide data-driven insights to inform optimization of partnerships, propositions and channel strategies.

Stakeholder Engagement and Executive Decision Support

• Act as a key analytical liaison between Digital Business, Finance, Technology, Operations, Risk and other internal stakeholders.
• Translate complex data and analysis into clear, concise insights for senior management and decision-making forums.
• Prepare high-quality executive presentations, briefing papers and insight decks for management and governance committees.
• Support governance processes by providing accurate, timely and decision-ready performance and financial information.
• Contribute to strategic discussions by providing fact-based insights that inform investment decisions and prioritization.

Minimum Requirements

Work Experience, Academic and Professional Qualifications

• Minimum of 2 years’ experience in business analysis, data analytics, performance management, or financial analysis, preferably within banking, fintech, or digital financial services.
• Bachelor’s degree in Statistics, Data Analytics, Information Systems, Economics, Finance or a related field.
• Professional certifications in Business Analysis, Data Analytics, Finance, or Digital Banking will be an added advantage.
• Strong working knowledge of data analysis and business intelligence tools.
• Experience using BI and analytics tools (e.g., Power BI, SQL) is an added advantage.

Competencies and Attributes

• Proven ability to translate complex datasets into clear, actionable business insights.
• Strong communication and presentation skills with the confidence to engage senior stakeholders.
• High attention to detail, strong ownership mindset and ability to operate in a fast-paced digital environment.
• Strong analytical and quantitative skills with advanced proficiency in Microsoft Excel.

How to Apply

Interested and qualified candidates should apply online by visiting the application portal at Bank of Africa Kenya Limited on boakenya.com.