Agri Digital Tools Coordinator

Role Overview

The Agri Digital Tools Coordinator will be responsible for stakeholder analysis, establishing networks with high-profile agricultural organizations, and driving the engagement and usage of digital tools among agro-advisory service providers and farmers across Africa. The role involves developing communication materials, managing project budgets, and monitoring the impact of digital initiatives within the CABI PlantwisePlus programme.

Responsibilities

• Conduct stakeholder analysis and establish networks with agricultural organizations (FPOs, NGOs, cooperatives) at national, international, and community levels.
• Prioritize collaboration with organizations to promote digital advisory tools, specifically the CABI Bio Protection Portal and the Crop Sprayer App.
• Identify and utilize appropriate communication channels (social media, radio, WhatsApp, etc.) and languages to maximize user reach.
• Develop a suite of communication materials, including online/face-to-face training, social media messaging, flyers, posters, and video clips.
• Monitor tool usage to assess impact and calculate the return on investment (ROI).
• Attend national industry events and conferences as a thought leader to promote rational biopesticide use via digital tools.
• Recommend potential biocontrol manufacturer partners and private sector sponsors for portal sustainability.
• Leverage personal professional social networks (LinkedIn/Twitter) to drive tool engagement.
• Manage project budgets and report performance against targets.
• Develop and optimize processes for activity management and efficiency.
• Align activities with the broader CABI PlantwisePlus programme through regular staff communication.

Experience and Qualifications

• Education: Bachelor’s degree in Agriculture, Marketing, Digital Technology, Communications, or a related field.
• Experience: Over 5 years of experience working with and communicating with agro-advisory service providers and farmers in Kenya, Ghana, Uganda, and Zambia.
• Industry Knowledge: Proven experience in marketing digital products and a strong understanding of marketing strategies within the agricultural sector.
• Network: Established contacts in the public sector (Ministry of Agriculture), international organizations (e.g., ICRISAT, CIMMYT), and social media influence.
• Stakeholder Management: Demonstrated ability to manage and cultivate partnerships with external organizations.

Skills

• Ability to work across cultures and geographic boundaries.
• Strong team player with excellent technical management skills.
• Ability to work on own initiative and meet targets within budget.
• Excellent written and verbal communication skills, with the ability to convey technical concepts to non-technical audiences.
• Fluency in English; knowledge of other African languages is an advantage.

Role Details

• Grade: HAY Band 5
• Contract: 1-year fixed-term contract
• Reporting: To the Head of Programmes Marketing
• Requirements: Available for extensive travel across Africa

What We Offer

• Competitive salaries.
• 30 days of annual leave plus public holidays.
• Defined contribution pension scheme.
• Inclusive and fulfilling work culture.
• Employee Assistance Programme.
• Flexible working options.
• Career development and mentoring opportunities.
• Medical insurance and long service awards.

How to Apply

Interested and qualified candidates should apply via the CABI recruitment portal at cabi.ciphr-irecruit.com.