The role of the Writer at Equity Bank Kenya is to develop clear, compelling, and engaging content for both internal and external digital and offline channels. The ideal candidate must be capable of producing high-quality content that informs, educates, and influences diverse audiences, ensuring consistency with the organization’s brand voice, quality standards, and strategic objectives.
Job Responsibilities
- Carry out thorough research on assigned topics and meticulously fact-check any data collected.
- Create varied content, including news stories, articles, blogs, newsletters, or print materials, utilizing research data.
- Adhere strictly to style guides or project briefs when developing content for assignments.
- Convert complex information acquired into readable, easy-to-understand content tailored specifically to the target audience.
- Revise and refine articles based on editorial feedback efficiently.
- Ensure rapid turnaround of stories and articles, meeting short deadlines.
- Adhere to all stipulated editorial guidelines.
- Tailor writing style effectively to meet the needs and expectations of the target audience.
- Proofread all assignments thoroughly to correct errors before submission.
- Submit completed assignments in the requisite document format.
- Review existing articles and publications.
- Caption images accurately to provide a comprehensive narrative.
- Coordinate necessary activities with external editors, translators, printers, or agencies where needed.
- Act as a self-driven internal journalist—seek out the best content and ensure it aligns with audience needs and strategic objectives.
- Contribute proactively to regular editorial plans.
- Stay up-to-date with relevant industry trends and best practices in content creation and communication.
Qualifications, Knowledge, and Experience
Education and Experience
- A Bachelor’s Degree in Communication, Journalism, writing, or an equivalent field.
- 3 years of experience in a similar writing or content development role within a large organization.
Required Skills and Attributes
- Skilled in Sub-editing.
- Demonstrated proficiency in writing hard and soft news, storytelling, and communication across a diverse array of channels (digital, offline media, and beyond).
- Exceptional attention to detail, accuracy, and efficiency, coupled with the ability to meet tight deadlines consistently.
- Proven ability to work independently and collaborate effectively with cross-functional teams.
- Excellent communication and interpersonal skills.
- Familiarity with relevant industry standards and regulations.
