Navitas is one of the world’s largest education providers and has helped generations of learners transform their lives through education. The Student Recruitment Manager is tasked with developing and executing comprehensive recruitment strategies to attract high-quality prospective students and achieve institutional enrolment goals.
Key Responsibilities
Strategic Planning & Execution
- Develop and execute comprehensive recruitment strategies and campaigns aimed at attracting high-quality prospective students from a variety of backgrounds.
- Identify recruitment targets based on institutional goals and objectives, ensuring alignment with long-term enrolment goals.
- Monitor and assess the effectiveness of recruitment strategies and adjust as necessary to meet annual enrolment targets.
Relationship Building
- Establish and maintain strong relationships with high schools, community colleges, educational consultants, and other key stakeholders.
- Build partnerships with community organizations, industry leaders, and alumni to enhance recruitment efforts.
- Engage with prospective students and their families through one-on-one meetings, campus visits, and recruitment events.
Event Planning & Execution
- Organize and manage recruitment events, including open houses, campus tours, college fairs, and information sessions.
- Coordinate travel for recruitment events, ensuring attendance at national and international events when applicable.
- Represent the institution at regional, national, and international recruitment events.
Data Analysis & Reporting
- Use analytics and CRM (Customer Relationship Management) tools to monitor trends in student recruitment, application data, and conversion rates.
- Prepare regular reports on recruitment performance and present them to senior management, offering insights and recommendations for improvement.
- Implement effective follow-up strategies to ensure high conversion rates from inquiry to enrolment.
Marketing & Communications
- Collaborate with the marketing team to create compelling recruitment materials, including brochures, websites, digital content, and social media campaigns.
- Ensure that marketing materials are up to date and aligned with the institution's brand and recruitment goals.
- Assist with the development of content for recruitment-related communications, such as email marketing, direct mail, and advertisements.
Qualifications and Experience
Education
- Degree in higher education, marketing, business, or related field preferred (BA/BSc/HND).
Experience
- 1-3 years of experience in student recruitment, admissions, or enrolment management in higher education.
- Proven experience in leading a team and developing successful recruitment strategies.
- Knowledge of CRM systems, data analysis, and digital marketing tools.
