The Communications and Marketing Specialist drives strategies that position ChildFund Kenya as a preferred partner for donors, strategic partners, and key stakeholders. The role will focus on boosting the organization’s visibility, strengthening its brand, and supporting fundraising efforts through compelling, results-driven marketing and communications initiatives. The specialist will translate ChildFund’s program impact and priorities into engaging donor-focused content that attracts, inspires, and retains the interest of donors and partners.
Primary Responsibilities
1. Marketing and Brand Visibility
- Develop and roll out a communications and marketing strategy that directly supports ChildFund Kenya’s resource mobilization strategy.
- Create engaging, donor-focused materials that clearly communicate impact and value.
- Work with programs and fundraising teams to turn technical information into compelling stories and visuals for donors and partners.
- Identify and act on visibility opportunities including conferences, media features, partnerships, and campaigns, that strengthen ChildFund Kenya’s brand presence locally and globally.
- Ensure all communication and marketing products are consistent with ChildFund’s global brand and meet donor communication standards.
2. Content and Donor Engagement
- Develop tailored communication packages and powerful stories that show donors how their support is driving real change for children, families, and communities.
- Lead the creation of impact stories, videos, infographics, and features that bring ChildFund’s work and results to life.
- Manage a content library with ready-to-use assets for proposals, donor and partner engagements.
3. Digital Communication and Campaigns
- Grow ChildFund Kenya’s digital footprint and engagement through the country office website, social media, newsletters, blogs, and online campaigns targeting donors and partners.
- Design and run digital campaigns that boost visibility, attract new supporters, and deepen engagement.
- Track performance using analytics tools and use insights to improve reach, engagement, and conversion.
- Collaborate with regional and global teams on joint digital storytelling and fundraising initiatives.
4. Partnerships and Media Relations
- Build and maintain strong relationships with media, influencers, corporate partners, and donors to increase visibility and credibility.
- Work with internal and external teams to highlight partnerships, donor contributions, and key milestones.
- Prepare press releases, media kits, and talking points for events and donor-funded initiatives.
- Lead the design and production of flagship publications like annual reports, program studies, and thought leadership pieces.
5. Collaboration and Capacity Building
- Partner with programs, sponsorship, advocacy, and fundraising teams to align messaging and storytelling priorities.
- Train and support Local Implementing Partners to document impact stories and visuals that meet donor and brand standards.
- Contribute to knowledge sharing and learning by documenting case studies, lessons learned, and best practices.
- Participate in regional communication and fundraising networks to share Kenya’s work and amplify impact stories.
6. Crisis Communication
- Help manage sensitive communication issues and maintain brand reputation when needed.
Required Experience and Education
- Bachelor’s degree in marketing, Communications, Public Relations, Development Communication, or related field; a Master’s degree is an added advantage.
- Additional training in digital marketing, donor communications, or nonprofit branding is an asset.
- Minimum of 6 years of experience in marketing, communications, fundraising communication, – preferably in the development or nonprofit sector.
