This role requires knowledgeable personnel capable of aligning content and posting across various digital channels, managing multiple platforms, and engaging effectively with the online community. The Social Media Manager is crucial for establishing a powerful online digital and social media presence to drive brand awareness, steer sales, improve conversion rates, and achieve key performance indicators.
Core Duties and Responsibilities
- Ability to engage meaningfully with the community and general community engagement.
- Develop, Manage and Maintain a content publishing schedule, digital marketing campaigns, sales campaigns, competitive efforts, relative to our brand.
- Implementation of social media marketing strategies.
- Market Digitally on all company digital platforms.
- Create and Develop Digital Ads and Graphical images for various platforms.
- Create a powerful marketing platform, online digital and social media space for awareness and to steer sales, improving conversion and attain key performance.
- Create and collaborate on various types of marketing content; content responsibilities include web copy, datasheets, blogs, press releases, video scripts, customer case studies, data collection and analysis.
- Maintain a strong presence on all our social media accounts including Facebook, Twitter, YouTube, Instagram, LinkedIn, Tiktok, Website, etc.
Job Specifications and Qualifications
- Degree (BA/BSc/HND) in Fine Arts, Communication, PR, Marketing, IT, Graphical Design, or a related field.
- At least 3+ years’ experience in a relevant role.
- Proven sales & marketing work experience.
- Graphic Design Skills using various tools is an added advantage.
Key Competencies
- Excellent multi-tasking skills
- Social Media savvy skills.
- Outstanding communication skills
- Creativity and commercial awareness
- Customer-oriented approach
