The Senior Manager, Youth Banking role focuses on developing and delivering innovative, youth-centered financial products and services that align with market trends and evolving customer needs. This position drives digital engagement and customer lifecycle initiatives to enhance acquisition, retention, and overall youth segment growth. Through market research and data analysis, the role identifies opportunities, informs proposition design, and supports business case development for new offerings.
Key Responsibilities
Product & Digital Strategy
Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.
Support the creation of reimagined digital engagement models to drive relevance and adoption.
Translate insights into innovative solutions that strengthen the youth banking value proposition.
Drive initiatives that strengthen brand affinity among youth customers.
Customer Lifecycle & Performance
Implement initiatives that improve acquisition, engagement, and retention across the youth segment.
Monitor customer journeys and recommend enhancements to maximize lifetime value.
Coordinate go-to-market planning and rollout of youth banking propositions.
Partner with marketing and distribution teams to design and execute promotional campaigns.
Monitor performance of launched products and recommend refinements to improve impact.
Research & Analysis
Conduct customer and market research to inform proposition design and positioning.
Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends.
Support business case development for new youth products and enhancements.
Stakeholder Management & Compliance
Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope.
Manage relationships with external partners, institutions, and digital platforms to enhance delivery.
Ensure execution aligns with compliance, risk, and service standards.
Requirements
Academic Qualification: Bachelor’s Degree is required. A Master’s Degree is an added advantage.
Total Experience: Minimum of 7 years of professional experience.
Banking Management: At least 5 years at a management level within the banking sector.
Youth Banking: At least 4 years specifically in Youth Banking or Youth Proposition.
Product Development: At least 4 years in Product Development and Management.
Sales & Service: At least 3 years in Banking Sales and Customer Service.
Project Management: 2 years of experience is an added advantage.
How to Apply
Interested and qualified candidates should apply online through the official KCB recruitment portal. Please follow this link to submit your application: https://www.myjobmag.co.ke/apply-now/1183148. The link will redirect you to the KCB Bank Kenya career site on Oracle Cloud (eoin.fa.em3.oraclecloud.com).
