Senior Manager, Marketing Operations

Remote is building a world where every person and business truly belongs. We empower companies of all sizes to pay and manage full-time and contract workers around the world, making it easy to manage international payroll, benefits, taxes, stock options, and compliance.

Role Overview

As the Senior Manager of Marketing Operations, you are the strategic engine behind our go-to-market execution. This isn't just about managing a tech stack; it’s about architecting the systems that allow our global marketing team to scale. You will own the end-to-end management of our marketing technology ecosystem, the integrity of our lead-to-revenue lifecycle, and the sophisticated measurement of marketing’s business impact.

You’ll work very closely with Marketing leadership to deliver a state-of-the-art Marketing stack that can deliver on Remote’s next era of growth. You’ll also work closely with our Sales technology team and sales leadership to create a holistic customer lifecycle approach where marketing is integral to every stage.

Key Responsibilities

• MarTech Governance & Strategy: Own the selection, integration, and long-term health of our MarTech stack. Ensure every tool in the ecosystem provides a clear ROI and is utilized to its maximum potential.
• Lead-to-Revenue Architecture: Design and govern the global lead lifecycle, including logic for lead scoring, automated routing, and ensuring no revenue opportunity is missed.
• Roadmap Ownership: Lead the planning and prioritization cycles for Marketing Ops, balancing urgent stakeholder needs with long-term infrastructure health and scalability.
• Advanced Measurement: Define standards for campaign taxonomy and funnel metrics in collaboration with Revenue Analytics. Own the "source of truth" for marketing’s contribution to the pipeline.
• Process Excellence: Drive operational rigor through high-quality documentation, QA processes, and global enablement to ensure the team stays agile.
• People Leadership: Manage and coach a team of specialists, setting high quality standards and fostering a culture of continuous feedback and professional growth.

Requirements

• AI & Innovation Strategy: A "Future Mindset" exploring how AI and automation can optimize lead scoring, personalization, and operational workflows.
• Strategic Execution: 7+ years in Marketing Ops/RevOps with a proven track record of leading complex, high-impact projects in a B2B SaaS environment.
• Leadership & Mentorship: Experience managing a team and developing talent. Ability to coach specialists and manage vendor relationships from onboarding through ROI tracking.
• Systems Architecture: Deep understanding of how to architect platforms like HubSpot and Salesforce to work together seamlessly, focusing on data flow and scalability.
• Advanced Analytics: Ability to provide "so-what" insights and translate complex attribution models into clear recommendations for leadership.
• Problem Solving: Structured thinking to translate ambiguous marketing requirements into clean, scalable workflows.
• Change Management: Experience leading cross-functional initiatives and aligning Sales and Marketing teams on shared definitions (e.g., qualified leads) and unified funnel metrics.
• Communication: Excellent written and verbal English skills, with an ability to explain complex technical concepts to non-technical stakeholders.
• Qualifications: BA/BSc/HND degree.