Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
About the Role
Tatu City Limited is seeking a Senior Lifecycle Manager to own and evolve full-funnel lifecycle marketing strategies including onboarding, engagement, upsell, reactivation, win-back, and loyalty across multi-channel customer touchpoints.
Responsibilities
Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty.
Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales mapped to behavior, risk profile, and product use.
Design segmentation and targeting logic that supports personalization at scale, including persona-based, behavioral, and predictive models.
Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery.
Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback.
Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality.
Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience.
Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders.
Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.
Qualifications and Experience
3+ years’ experience in lifecycle, CRM, retention, or performance marketing - ideally in real estate.
BA/BSc/HND degree in a relevant field.
Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.).
Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau.
Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation.
Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes.
Excellent project management and communication skills.
A bias for testing, learning, and execution - and a track record of building systems that scale.
Soft Skills
Strategic thinker with strong commercial judgment.
Hands-on and results-oriented leader with a bias for action.
Excellent communicator able to influence senior stakeholders and cross-functional teams.
Adaptable to complex, fast-changing environments across multiple markets.
High energy, integrity, and resilience under pressure.
