This role involves strengthening how World Vision's Child Sponsorship program is framed, expressed, and experienced by donors, from initial consideration through ongoing engagement and retention. The Senior Advisor focuses on sponsor journey design, product expression, and market relevance, ensuring sponsorship remains compelling, engaging, and emotionally resonant.
By leveraging sponsor insights, consumer trends, and global best practices, the role helps Support Offices identify optimal sponsor journeys and touchpoints that build connection, demonstrate impact, and foster long-term loyalty. Through collaboration and shared innovation, this role supports the ongoing evolution of sponsorship as a product expression that is relevant to donors and aligned with World Vision’s mission. This work is crucial for increasing the relevance and appeal of the sponsorship product, improving sponsor satisfaction and retention, and driving growth in sponsor engagement and revenue.
Key Responsibilities
Product Expression & Market Relevance
- Partner with Support Offices (SOs) to shape fresh sponsorship expressions that resonate in today’s marketplace.
- Collaborate on the pre-conversion experience, helping refine how sponsorship is presented to attract and inspire new supporters.
- Translate insights and case studies into adaptable frameworks for positioning and messaging.
- Support consistency in global sponsorship expression while enabling local flexibility.
Sponsor Journey & Experience Design
- Guide the design of optimal sponsor journeys, connecting the pre-conversion offer and identifying key touchpoints to create meaningful post-conversion experiences.
- Support SOs in mapping and refining sponsor touchpoints that create meaningful connection, highlight impact, and build loyalty.
- Provide strategies and frameworks that help SOs balance global alignment with local relevance.
Support Offices (SOs) Collaboration & Enablement
- Act as a consultative partner to SOs, supporting them to design, test, and scale sponsorship experiences.
- Facilitate communities of practice, learning calls, and peer exchanges to foster collaboration.
- Create and curate adaptable tools, frameworks, and messaging resources that can be locally applied.
Insights & Research
- Facilitate agile, fit-for-purpose research and testing to understand sponsor needs, motivations, and behaviors.
- Use light-touch methods to generate insights that guide product expression, the marketing offer, and journey design.
- Translate findings into practical recommendations that Support Offices can apply.
Continuous Innovation & Ecosystem Integration
- Promote a test-and-learn culture across Support Offices by piloting new engagement strategies and product expressions.
- Evaluate and refine approaches using sponsor feedback, performance data, and insights.
- Collaborate with field and insights partners to ensure innovations enhance both sponsor and child experience.
- Support alignment of sponsorship journeys with broader SO engagement opportunities and digital ecosystems.
- Identify integration points so sponsorship connects seamlessly with wider digital, campaign, and channel experiences.
Knowledge, Skills and Capabilities
Required Skills and Experience
- Bachelor’s or Master’s degree in Business, Marketing, or related field.
- 10+ years in marketing, product expression, or customer experience design, ideally with global consumer-facing brands (FMCG, entertainment, digital platforms).
- Proven success in framing and positioning products for market appeal.
- Expertise in journey design and customer/sponsor engagement strategies.
- Experience collaborating in global or matrixed organizations with multiple stakeholders.
- Strong background in digital-first engagement and retention practices.
- Excellent written and verbal communication skills.
- Experience defining and using success metrics (e.g., NPS, retention, digital engagement) to drive continuous improvement in product marketing and donor experience.
- Strong in the use of data and insights to drive marketing decisions.
- Highly relational with ability to effectively collaborate and influence globally.
- Active Christian faith and alignment with World Vision’s mission and values.
Preferred Skills and Experience
- Advanced education, certification or equivalent experience in fundraising, customer experience design and digital marketing, an advantage.
- 10+ years of proven success in employing cross-functional partnerships to increase effectiveness of marketing.
- Knowledge of and experience working with World Vision Support Offices.
- Strategic thinker able to connect sponsor insights, consumer trends, and best practices into actionable recommendations.
- Skilled in storytelling and creating frameworks that bring experiences and impact to life.
- Collaborative, facilitative, and effective in cross-cultural environments.
- Analytical mindset; able to use data to guide improvements.
Travel and Work Environment
- 15% international travel is required.
- The role operates in a virtual office environment with the addition of frequent travel and the need to accommodate work across multiple time zones.
