The Sales and Operations Coordinator role involves managing the end-to-end sales cycle, ensuring smooth operations, maintaining data integrity in the CRM, and supporting timely project delivery by liaising across internal and external stakeholders.
Key Responsibilities:
Sales Coordination (Execution & Client Support)
- Coordinate end-to-end sales order cycle for all the company's products from proposals, pricing, and demos to contract closure with 100% accuracy.
- Prepare and track client quotations, proposals, and project documentation with zero errors.
- Liaise with clients, channel partners, and internal teams to ensure all deliverables are on track.
- Organize sales team meetings, demos, site surveys, and technical handovers.
- Support PoCs (Proof of Concept) and pilots with documentation, TATs, and feedback follow-ups.
Sales Operations (Data, Processes & Reporting)
- Own and update the sales pipeline, dashboards, and CRM with 100% data integrity.
- Track KPIs: conversion rates, lead aging, proposal win rates, sales/installation timelines, and collections.
- Prepare weekly, monthly, and quarterly management reports highlighting revenue progress, pipeline status, and variances.
- Maintain up-to-date dashboards on sales/lead/project statuses especially for key verticals like healthcare, banking, and government.
- Identify sales process bottlenecks and propose at least 2 improvements per quarter.
- Coordinate with finance on invoices, collections, and payment follow-ups to maintain on time payments.
Cross-Functional & Client Delivery Support
- Collaborate closely with operations and technical teams to align delivery timelines with client commitments.
- Ensure >90% OTIF (On Time In Full) for project delivery.
- Proactively flag delays or risks to stakeholders, and coordinate mitigation plans.
- Maintain high client satisfaction by closing feedback loops for installations, escalations, or complaints.
Requirements
Qualifications:
- Bachelor’s degree in Business, Sales, IT, or related field.
- 3 – 5 years experience in international sales coordination and/or sales operations ideally in B2B SaaS, CX solutions, or smart technologies.
- Hands-on experience with CRM (Zoho, Salesforce, or similar), Excel (advanced), and project tracking tools.
- Knowledge of SAAS sales to B2B is a big plus.
- Strong organizational skills with an analytical mindset can juggle multiple clients, markets, and projects simultaneously.
- Excellent communication skills and cross-cultural awareness.
