Real Estate Marketing Assistant and Business Development Manager

Homes Universal is a real estate consortium of more than ten subsidiaries that offer the full range of real estate services ranging from property development, sales and lettings, valuations, property management, property exhibitions, interior design and a host of other complementary services.

Company: Villa Care Ltd / Homes Universal Group Department: Marketing & Business Development Reports To: Head of Marketing / CEO / GM Salary Range: KSh 30,000 - KSh 50,000/month

Role Overview

The Real Estate Marketing Assistant & Business Development Manager is responsible for expanding the company’s client portfolio, sourcing new buyers and investors, promoting new developments, and driving sales.

Key Duties & Responsibilities

1. Marketing & Sales Support

• Develop marketing strategies for new projects.
• Prepare marketing materials, social media content, and e-shots.
• Manage listings, site visits, and client presentations.

2. Business Development & Client Acquisition

• Identify new opportunities across Kenya.
• Engage corporates, investors, Saccos, diaspora, and institutions.
• Prepare proposals and attend events, expos, and roadshows.

3. Project Representation & Portfolio Growth

• Represent developers professionally.
• Represent projects, negotiate offers, and follow up.
• Maintain strong project knowledge: pricing, unit types, ROI.

4. Relationship Management

• Build and maintain strong client relationships.
• Manage client expectations and after-sales care.

5. Reporting & Administration

• Maintain daily, weekly, and monthly sales reports.
• Update CRM systems and prepare dashboards.

Qualifications and Requirements

Education Requirements

• Diploma or Degree (BA/BSc/HND, MBA/MSc/MA acceptable) in Real Estate, Marketing, Business Administration, or a related field.
• Additional training in digital marketing or CRM is an an advantage.

Professional Training (Desired)

• Sales Techniques & Negotiations
• Customer Relations
• Market Research
• Digital Marketing (SEO, social media ads)
• CRM & Lead Management
• Presentation & Proposal Writing

Experience

• 2–5 years of experience in real estate marketing or business development (4 years is specified).
• Experience handling buyers, investors, and developers.
• Proven conversion record.

Key Skills & Competencies

• Strong real estate market knowledge.
• Excellent negotiation and communication skills.
• Branding and creative campaign skills.
• Analytical and reporting ability.
• Proficiency in MS Office and online platforms.

Capabilities & Expertise

• Ability to package and sell new developments.
• Strong network-building capability.
• Strong closing and pitching skills.
• Deep understanding of Kenya’s emerging real estate dynamics.

Ideal Candidate Profile

A polished, self-driven, energetic professional with passion for real estate and strong commercial acumen.