The Real Estate Marketing Assistant & Business Development Manager position is a full-time role within the Marketing & Business Development Department of Villa Care Ltd / Homes Universal Group, reporting to the Head of Marketing, CEO, or GM. Homes Universal is a real estate consortium of more than ten subsidiaries that offers the full range of real estate services, including property development, sales and lettings, valuations, property management, property exhibitions, and interior design.
ROLE OVERVIEW
The core responsibility of this role is expanding the company’s client portfolio, sourcing new buyers and investors, promoting new developments, and ultimately driving sales.
KEY DUTIES & RESPONSIBILITIES
Marketing & Sales Support
- Develop marketing strategies for new projects.
- Prepare marketing materials, social media content, and e-shots.
- Manage property listings, site visits, and client presentations.
Business Development & Client Acquisition
- Identify new opportunities across Kenya.
- Engage corporates, investors, Saccos, diaspora, and institutions.
- Prepare proposals and attend industry events, expos, and roadshows.
Project Representation & Portfolio Growth
- Represent developers professionally.
- Represent projects, negotiate offers, and follow up.
- Maintain strong project knowledge, including pricing, unit types, and Return on Investment (ROI).
Relationship Management
- Build and maintain strong client relationships.
- Manage client expectations and provide effective after-sales care.
Reporting & Administration
- Maintain daily, weekly, and monthly sales reports.
- Update CRM systems and prepare performance dashboards.
QUALIFICATIONS AND EXPERIENCE
Education Requirements
- Diploma or Degree (BA/BSc/HND, MBA/MSc/MA) in Real Estate, Marketing, Business Administration, or a related field.
- Additional training in digital marketing or CRM is an advantage.
Professional Training
- Sales Techniques & Negotiations
- Customer Relations
- Market Research
- Digital Marketing (SEO, social media ads)
- CRM & Lead Management
- Presentation & Proposal Writing
Experience
- 2–5 years of experience in real estate marketing or business development.
- Experience handling buyers, investors, and developers.
- Proven conversion record.
KEY SKILLS & COMPETENCIES
- Strong real estate market knowledge.
- Excellent negotiation and communication skills.
- Branding and creative campaign skills.
- Analytical and reporting ability.
- Proficiency in MS Office and online platforms.
CAPABILITIES & EXPERTISE
- Ability to package and sell new developments.
- Strong network-building capability.
- Strong closing and pitching skills.
- Deep understanding of Kenya’s emerging real estate dynamics.
IDEAL CANDIDATE PROFILE
A polished, self-driven, energetic professional with a passion for real estate and strong commercial acumen.
Salary Range: KSh 30,000 - KSh 50,000 per month.
