The African Management Institute (AMI) is seeking an ambitious and talented Programme Marketing & Communications Associate to drive programme-specific marketing and communications initiatives.
AMI enables ambitious businesses across Africa to thrive. We deliver workplace learning that equips entrepreneurs and managers with the tools and training they need to succeed. AMI combines online and mobile tools with in-person workshops and on-the-job practice. Tens of thousands of people have taken our programmes, from executives to entry-level workers.
This role is essential for leading targeted marketing and communication efforts that boost programme visibility, recruitment, and engagement across AMI’s markets. Working closely with programme, sourcing, sales, and marketing teams, the successful candidate will execute strategic communications, manage CRM-driven outreach, coordinate high-impact virtual and in-person events, and continuously identify new channels and tactics for growth. Furthermore, the Associate will analyze project data to generate insights, optimize campaigns, and report measurable results, ensuring seamless, high-quality programme delivery across Africa and beyond.
Responsibilities
Programme Communications & Marketing
- Develop and execute strategic communication initiatives that support programme recruitment.
- Collaborate closely with programme managers, sourcing, and sales teams to ensure all programme communication needs are met while continuously strengthening sales-marketing alignment.
- Utilize and manage customer contacts through a customer relationship management (CRM) system.
- Continuously research and identify new growth channels, technologies, and innovative tactics to enhance programme communications and marketing.
- Coordinate with other marketing team members to deliver reports to different stakeholders including senior management with measurable results from campaigns and communications.
- Other programme marketing and communications duties as assigned.
Events Management
- Lead the management and co-ordination of virtual and in-person events - webinars, masterclasses, workshops, and conferences - across Africa and other global regions as and when needed as part of programme delivery for projects.
- Develop and implement event marketing and communications campaigns that drive awareness, registration, and engagement.
- Coordinate with internal and external stakeholders to ensure smooth execution of projects and resolve any issues that arise.
Data Analysis and Reporting
- Analyze project data, extract insights, and make data-driven decisions to optimize future marketing & communications efforts.
- Utilize advanced analytics tools to identify trends, patterns, and areas of opportunity for growth.
Requirements
- 5 years experience in similar or related field.
- Strong project management skills.
- Strong communication skills, both verbal and written, with the ability to engage and influence diverse stakeholder groups.
- Experience working with CRMs & Martech tools (e.g. Google Analytics, Hubspot, Salesforce, PipeDrive, Zoho, Canva, Wix).
- Demonstrated commitment to excellence, innovation, and accountability, thriving in a fast-paced, entrepreneurial environment.
- Undergraduate degree in Marketing or other relevant course from an accredited university.
Benefits
Why join us?
AMI offers a high-impact, diverse, and ambitious team with common values:
- Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
- Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
- Push the limits: We ask why, embrace failure and try new things. We never settle.
- Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good.
- Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
A dynamic office & team life:
- Brand new offices in Westlands, Nairobi.
- Monthly team social events and yearly offsite.
- Regular learning and coaching opportunities.
- A hybrid working model.
