This role supports the Head of Marketing and the Country Commercial Manager, focusing on East and West Africa within the Foodservice channel. As a Marketing Specialist, you will be responsible for operationalizing the marketing strategy, activating in the market, working with relevant Distributor partners, launching new SKU’s to the local portfolio, gathering customer insights, preparing presentations, and working on key projects. The role will focus, but not be limited to, the DaVinci Gourmet (DVG) brand. This global brand is a key driver of growth, and the role offers a unique opportunity to gain hands-on experience in a dynamic and fast-paced environment.
Key Responsibilities
- Support Profitable Growth: Assist in delivering profitable growth and financial performance within the channel and region.
- Brand and Customer Marketing Activities: Run localised brand marketing activities, including marketing activation, tradeshows, customer engagements, and product launches.
- Commercial Support: Work collaboratively with the Country Commercial team, supporting them and the relevant Distributors with marketing and promotional activities.
- Event Management: Manage local activation and customer engagement calendars.
- Management of Global Brand Guidelines and Practices: Ensure adherence to global brand guidelines and standards.
- Content Localization: Tailor content from global and regional teams to ensure local relevance.
- Market Analysis: Identify local trends and consumer needs to provide insightful and impactful strategic recommendations.
- Success Stories: Build and communicate new wins and success stories.
- Budget Management: Manage the brand marketing spend to ensure activations are delivered within the agreed spend.
- Cross-functional Collaboration: Work collaboratively with Sales, Business Development, and R&D teams to drive impactful and successful engagement with key customers.
Qualifications and Skills
- Education: Bachelor’s Degree in Marketing, Business, or a related field, with up to 2 years of experience.
- Sector Experience (Advantageous): B2B marketing experience, preferably in the food, beverage, ingredients, or adjacent industries.
- Communication Skills: Excellent communication skills, both written and verbal, with fluency required in English and Arabic.
- Project Management: Effectively leads initiatives, managing multiple projects, deadlines, and internal & external stakeholders.
- Proactive and Results-Driven: Demonstrates a proactive approach and a results-driven mindset.
- Analytical Skills: Strong capability in applying quantitative and qualitative analysis methodologies, interpreting and presenting findings clearly and concisely, including the creation and use of tables, charts, and graphics.
- Team Collaboration: Works collaboratively in a cross-functional team environment.
- Positive Attitude: Demonstrates a ‘can do’ attitude and a willingness to learn and grow.
