Marketing Executive

Yellow Pages Kenya is a full-service digital agency providing print, online and digital services. We have been in existence for over 30 years, present in Angola, Sao Tome, East Timor, Mozambique, Cape Verde, and now in Tanzania, handling advertising needs for corporates, SMEs, and small businesses across our group companies. The office is modern, located in Nairobi, with occasional travel possible.

This role is for a Marketing Executive who will support and execute a mix of digital and traditional marketing strategies, drive social media engagement, and manage CRM tools for campaign tracking. The position offers opportunities for professional growth and skill development, alongside a competitive salary and benefits package (details shared with shortlisted candidates).

Key Responsibilities

• Support and execute a mix of digital and traditional marketing strategies (SEO, social media, content creation, campaign management).
• Drive social media engagement and manage analytics to optimize campaigns.
• Collaborate on product development and new service launches.
• Manage partnerships and coordinate with external vendors and agencies.
• Organize and support PR activities, including expos and industry events.
• Maintain and utilize CRM tools for campaign tracking and client engagement.
• Work closely with marketing peers across multiple African countries.
• Prepare marketing reports and present insights to the leadership team.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years’ experience in a marketing role (general marketing experience is sufficient).
• Strong skills in social media engagement and analytics.
• Experience using CRM tools for marketing campaigns.
• Excellent written and verbal communication in English.
• Ability to work independently while collaborating in a multicultural team.
• Creative, detail-oriented, and results-driven.