Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Role Overview
We are looking for a proactive and detail-oriented Marketing Coordinator with 2–3 years of experience in digital marketing, product marketing, and campaign execution, capable of supporting end-to-end go-to-market (GTM) initiatives for SaaS solutions. They should possess strong analytical, communication, and project coordination skills, with the ability to translate technical product features into compelling customer-focused messaging while driving multi-channel marketing campaigns and measuring performance through data-driven insights.
Responsibilities
Strategy & GTM Support: Developing the go-to-market (GTM) strategy alongside product and marketing managers; conduct market research, competitor analysis, and customer persona development for the new solution.
Messaging & Positioning: Coordinate messaging and positioning workshops to ensure consistent brand voice; help build the launch timeline/roadmap and track milestones across teams.
Product Translation: Liaise with product/engineering teams to translate technical features into customer-facing benefits.
Collateral & Creative Support: Draft and coordinate launch collateral (landing pages, brochures, one-pagers, FAQs, sales enablement decks); coordinate with design/creative teams on launch visuals, videos, and branding assets; support pricing and packaging communication materials.
Campaigns & Launch Execution: Set up tracking infrastructure (UTM links, analytics dashboards, CRM tagging) to measure launch performance; coordinate multi-channel launch campaigns (email, social, paid ads, PR, website); manage the launch content calendar and ensure timely publishing across platforms.
PR & Events: Draft press releases and coordinate with PR agencies/media contacts; organize and support launch events, webinars, or product demos (virtual or in-person).
Post-Launch & Optimisation: Gather customer and market feedback to inform iteration; prepare post-launch performance reports and presentations for leadership; support ongoing nurture campaigns to sustain momentum after initial launch; coordinate case studies, testimonials, or success stories once early adopters are onboarded; identify opportunities for follow-up campaigns or phase-2 marketing pushes.
Requirements & Qualifications
Education: Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
Experience: 2-3 years of experience in marketing and communications.
Certifications: Google Ads/Analytics or digital marketing certifications.
Key Exposure: Experience in GTM strategy support and product marketing exposure.
How to Apply
Interested and qualified candidates should apply online via the Solutech Limited application page on Kazitime.app. Please use the following link to submit your application: Apply Here.
