Marketing Coordinator

Main Responsibilities

• Coordinate and implement marketing campaigns (digital and traditional) to promote products and services.
• Manage and update digital platforms, including website, social media, and email marketing campaigns.
• Develop marketing materials such as brochures, product sheets, presentations, and newsletters.
• Support sales teams with marketing tools, lead generation activities, and customer engagement initiatives.
• Monitor and report on marketing performance metrics including ROI, campaign effectiveness, and lead conversion.
• Conduct market research to identify trends, customer needs, and competitor activities within the print and packaging sector.
• Coordinate events, exhibitions, and trade shows within Kenya and the East African region.
• Ensure brand consistency across all communication channels.
• Liaise with suppliers, designers, printers, and external agencies where necessary.

Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• Professional certification in Digital Marketing.
• Familiarity with B2B marketing environments.
• Knowledge of marketing tools such as Google Analytics, CRM systems, and email marketing platforms is an added advantage.
• Basic graphic design skills (e.g., Adobe Creative Suite, Canva, or others).

Experience

• Minimum of 2 years hands-on experience in a marketing role.
• Demonstrated experience in executing digital marketing campaigns (social media, email, SEO/SEM).
• Experience in the printing, packaging, or manufacturing industry is preferred.

Compensation and Benefits

• Salary: KES 60,000 - 90,000 plus company benefits.

How to Apply

Interested candidates should send their application and CV to: recruit@skillsgeographic.com. Applications must be received by the deadline of 11th April 2026. Please note that shortlisting is done on a rolling basis.