This role is for a hands-on Marketing & Content Creator responsible for developing and executing the overall marketing strategy and managing the brand identity for a Football Academy. A core focus is on comprehensive, end-to-end content creation, including videography, photography, and editing, primarily for digital and social media platforms. The successful candidate must possess their own professional media equipment and editing tools.
Responsibilities
- Strategy and Brand Management: Develop and implement a comprehensive marketing strategy to achieve academy goals and manage the overall brand identity.
- Digital Campaign Execution: Design and execute digital campaigns and manage social media across key platforms (Instagram, TikTok, Facebook, YouTube), focusing on clear Key Performance Indicators (KPIs), reach, and engagement growth.
- Content Production: Maintain a consistent content calendar, ensuring new content is delivered at least every two days.
- Media Creation & Editing: Create all content, including videography, photography, and editing. This involves capturing, producing, and promptly editing high-quality, trend-driven content (matches, training, events) with strong storytelling that highlights player journeys and achievements.
- Compliance: Ensure all content strictly follows Aegis Academy brand guidelines, includes the logo, and maintains a consistent, recognizable visual identity.
- Analysis and Reporting: Analyze performance metrics, prepare marketing reports, and recommend improvements for content, campaigns, and overall strategy.
- Collaboration: Collaborate with internal staff (coaches, admin) and the Marketing Team to align content with strategic goals (recruitment, awareness) and promptly upload all final raw and edited files to the shared drives.
Requirements & Qualifications
Qualifications and Experience:
- Hold a Diploma or Degree in Marketing, Digital Media, Film Production, or a related field.
- Must have proven, practical experience in marketing strategy, social media management, and end-to-end content creation (videography, photography, and editing). Sports marketing experience is an added benefit.
- Strong understanding of marketing funnels, audience profiling, and brand positioning.
- Proficient in running campaigns, analyzing insights, and fluent in social media trends and algorithms.
- Highly skilled photographer and videographer with a creative eye and advanced editing capability for both short-form and storytelling content, essential for meeting fast turnaround times.
Essential Tools and Attributes (Must supply own equipment):
- Camera
- Microphone
- Laptop
- Reliable internet connection
- Editing software (CapCut, Final Cut, Premier Pro, Photoshop)
- Must be highly creative, proactive, detail-oriented, and organized, with the ability to work independently and meet strict timelines.
- Must be flexible and willing to attend weekend matches, tournaments, and events.
