The role of the Marketing and Communications Manager involves formulating and executing the property’s marketing plan, including curating high-impact entertainment, marketing, and promotional strategies across all hotel outlets. This hands-on position focuses on creating dynamic guest experiences, driving revenue, and ensuring each outlet maintains a unique identity consistent with the hotel’s overall brand. The successful incumbent must be highly creative, operationally strong, and deeply engaged in market trends, consumer behavior, and brand positioning.
Candidate Profile
Education and Experience
- Bachelors Degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major.
- 2 years’ work experience in a similar role and fast paced environment required.
- Proven track record excelling in delivering on marketing strategy.
Core Work Activities
Conducting Daily Marketing Activities that Achieve Department Goals
- Assists in hotel-wide coordination of rooms, food and beverage, spa, and other revenue centers’ promotions.
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Proactively develops brochure and property collateral materials.
- Participates in all property imaging work.
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout the year.
- Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
- Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
- Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
- Source and evaluates new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites that have the potential of providing and driving business.
- Works closely with respective Convention Bureaus and Tourism bodies/players.
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Develops strategic marketing plan for property, includes group, leisure and local efforts.
- Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Building Successful Relationships that Generate Sales & Marketing Opportunities
- Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
- Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
- Acts as liaison between corporate office and hotel in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
- Assists property with materials, tracking/analysis and presentations to owners.
- Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Additional Marketing Responsibilities
- Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
- Ensures that property is following all corporate marketing guidelines.
- Reviews and approves all invoicing related to marketing.
