The Head of Marketing (Tsavo Lifestyle) role is based in Nairobi, Kenya, and is a full-time position with TSAVO, a real estate investment company founded in July 2015. This role seeks a top professional to join a team of young and brilliant individuals, focusing specifically on the marketing strategy for "Tsavo Lifestyle," which involves Real Estate, Property Management, and Hospitality sectors.
Key Responsibilities
- Develop and execute the TSAVO Lifestyle marketing strategy and annual plan.
- Drive resident acquisition and retention efforts to achieve high occupancy rates.
- Lead digital campaigns and brand-building initiatives specifically for TSAVO Lifestyle.
- Oversee content creation showcasing the community, amenities, and overall resident experience.
- Manage Lifestyle community platforms and resident engagement activities.
- Set and track Key Performance Indicators (KPIs); lead and coach the Lifestyle marketing team.
Qualifications and Experience
Candidates must possess the following:
- 5+ years of progressive marketing experience, with at least 2 years spent in a leadership role.
- Proven expertise required in Real Estate, Property Management, Hospitality, or Lifestyle marketing sectors.
- Strong digital marketing skills, including proficiency in SEO, SEM, CRM, and marketing automation tools.
- Demonstrated ability to effectively lead, mentor, and foster the growth of a high-performing team.
- A Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is considered an advantage.
- Strong strategic thinking capabilities, excellent communication skills, and a commitment to data-driven decision-making.
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